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Question 41 - AD0-E330 discussion

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An Adobe Campaign and Analytics customer wants to capture any website visitors who start their online shopping checkout process but do not successfully complete the shopping experience and abandon their shopping cart before completion. The customer wants to use these website visitor details to create a remarketing solution to contact those visitors about their incomplete purchases.

Which Campaign capability should the developer recommend to address this need?

A.

Landing page capture forms

Answers
A.

Landing page capture forms

B.

External Signals

Answers
B.

External Signals

C.

Experience Cloud Triggers

Answers
C.

Experience Cloud Triggers

D.

Marketing Workflows

Answers
D.

Marketing Workflows

Suggested answer: C

Explanation:

To capture website visitors who abandon their shopping cart and use that information for remarketing, Experience Cloud Triggers are the recommended solution within Adobe Campaign. Experience Cloud Triggers allows Adobe Campaign to work with Adobe Analytics, tracking user behavior in real-time on the website.

When a visitor initiates but does not complete the checkout process, Adobe Analytics can send an abandonment trigger to Adobe Campaign. Adobe Campaign can then use this data to generate personalized remarketing campaigns, targeting those specific users based on their incomplete purchases.

While Landing page capture forms can collect data from users, they are not specifically tailored for capturing abandonment data. External Signals could be used in some scenarios, but they do not provide the same seamless integration with user journey tracking as Experience Cloud Triggers. Marketing Workflows manage automated marketing tasks but rely on triggers like those provided by Experience Cloud for real-time engagement.

asked 25/10/2024
Opeyemi Alabi
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