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Question 80 - Professional Machine Learning Engineer discussion

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You work for a company that provides an anti-spam service that flags and hides spam posts on social media platforms. Your company currently uses a list of 200,000 keywords to identify suspected spam posts. If a post contains more than a few of these keywords, the post is identified as spam. You want to start using machine learning to flag spam posts for human review. What is the main advantage of implementing machine learning for this business case?

A.
Posts can be compared to the keyword list much more quickly.
Answers
A.
Posts can be compared to the keyword list much more quickly.
B.
New problematic phrases can be identified in spam posts.
Answers
B.
New problematic phrases can be identified in spam posts.
C.
A much longer keyword list can be used to flag spam posts.
Answers
C.
A much longer keyword list can be used to flag spam posts.
D.
Spam posts can be flagged using far fewer keywords.
Answers
D.
Spam posts can be flagged using far fewer keywords.
Suggested answer: B

Explanation:

The main advantage of implementing machine learning for this business case is that new problematic phrases can be identified in spam posts. This is because machine learning can learn from the data and the feedback, and adapt to the changing patterns and trends of spam posts. Machine learning can also capture the semantic and contextual meaning of the posts, and not just rely on the presence or absence of keywords. By using machine learning, you can improve the accuracy and coverage of your anti-spam service, and detect new and emerging types of spam posts that may not be captured by the keyword list.

The other options are not advantages of implementing machine learning for this business case for the following reasons:

A) Posts can be compared to the keyword list much more quickly is not an advantage, as it does not improve the quality or effectiveness of the anti-spam service. It only improves the efficiency of the service, which is not the primary objective. Moreover, machine learning may not necessarily be faster than the keyword list, depending on the complexity and size of the model and the data.

C) A much longer keyword list can be used to flag spam posts is not an advantage, as it does not address the limitations or challenges of the keyword list approach. It only increases the size and complexity of the keyword list, which can make it harder to maintain and update. Moreover, a longer keyword list may not improve the accuracy or coverage of the anti-spam service, as it may introduce more false positives or false negatives, or miss new and emerging types of spam posts.

D) Spam posts can be flagged using far fewer keywords is not an advantage, as it does not reflect the capabilities or benefits of machine learning. It only reduces the size and complexity of the keyword list, which can make it easier to maintain and update. However, using fewer keywords may not improve the accuracy or coverage of the anti-spam service, as it may lose some information or meaning of the posts, or miss some types of spam posts.

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asked 18/09/2024
Tuukka Valkeasuo
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