An Identity architect works for a multinational, multi-brand organization. As they work with the organization to understand their Customer Identity and Access Management requirements, the identity architect learns that the brand experience is different for each of the customer's sub-brands and each of these branded experiences must be carried through the login experience depending on which sub-brand the user is logging into.
Which solution should the architect recommend to support scalability and reduce maintenance costs, if the organization has more than 150 sub-brands?

Question

An Identity architect works for a multinational, multi-brand organization. As they work with the organization to understand their Customer Identity and Access Management requirements, the identity architect learns that the brand experience is different for each of the customer's sub-brands and each of these branded experiences must be carried through the login experience depending on which sub-brand the user is logging into.

Which solution should the architect recommend to support scalability and reduce maintenance costs, if the organization has more than 150 sub-brands?

Felix Bourdier · Accepted Answer

Assign each sub-brand a unique Experience ID and use the Experience ID to dynamically brand the login experience.

Felix Bourdier · Answer

Use Audiences to customize the login experience for each sub-brand and pass an audience ID to the community during the OAuth and Security Assertion Markup Language (SAML) flows.

Felix Bourdier · Answer

Create a community subdomain for each sub-brand and customize the look and feel of the Login page for each community subdomain to match the brand.

Felix Bourdier · Answer

Create a separate Salesforce org for each sub-brand so that each sub-brand has complete control over the user experience.

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