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Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs). Which two steps should increase the number of qualified leads being passed to sales? Choose 2 answers
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Question 184 - Certified Pardot Consultant discussion

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LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org.

All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

A.
The campaign is not a connected campaign so the data is not syncing.
Answers
A.
The campaign is not a connected campaign so the data is not syncing.
B.
The Pardot users do not have the Pardot permission set and cannot see the data.
Answers
B.
The Pardot users do not have the Pardot permission set and cannot see the data.
C.
The engagement with those assets happened before the fields were added to the page layouts.
Answers
C.
The engagement with those assets happened before the fields were added to the page layouts.
D.
Answers
D.
Suggested answer: A

Explanation:

A. The campaign is not a connected campaign so the data is not syncing.

B. The Pardot users do not have the Pardot permission set and cannot see the data.

C. The engagement with those assets happened before the fields were added to the page layouts.

D. The data hasn't been refreshed in 24 hours so the values haven't been updated.

Answer: A

Explanation:

https://resources.docs.salesforce.com/latest/latest/enus/sfdc/pdf/engagement_history_implementation_guide.pdf

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asked 23/09/2024
DMITRY Yunov
33 questions
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