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Question 220 - Certified Tableau CRM and Einstein Discovery Consultant discussion

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A consultant is creating a Churn Prediction model to identify customers who are not likely to renew their contract.

What is the appropriate action to take?

A.
Replace nulls in the Churn Reason filed as 'No reason given'',
Answers
A.
Replace nulls in the Churn Reason filed as 'No reason given'',
B.
Exclude active customers (customer who have not churned) from the training dataset since their Churned) from the training dataset since their Churn Reason field are nulls.
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B.
Exclude active customers (customer who have not churned) from the training dataset since their Churned) from the training dataset since their Churn Reason field are nulls.
C.
For the Churn Reason field, enable the ''This variable contains sensitive data'' box because it may contain sensitive customer behavior.
Answers
C.
For the Churn Reason field, enable the ''This variable contains sensitive data'' box because it may contain sensitive customer behavior.
D.
Exclude the Churn reason field from the dataset.
Answers
D.
Exclude the Churn reason field from the dataset.
Suggested answer: C
asked 23/09/2024
Ilia Voronkov
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