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Scenario Please read this scenario prior to answering the question Independent insurance brokers that work with ArchiSurance have complained of difficulty in communicating with salespeople and other personnel at ArchiSurance. They have said that email is too clumsy and slow for working on urgent deals, people do not always answer their mobile phones, and it is difficult to tell whether an individual is available. They have also complained that it is too time-consuming for them to manage their commission payments using an older web application that requires them to print out and mail forms for making some routine changes, and also does not work on many mobile devices. Some brokers have said that it is easier to do business with ArchiSurance competitors that provide easy-to-use mobile applications for both general communication and commission management. In fact, the ArchiSurance Vice President of Sales and Chief Marketing Officer have both expressed concern about reports from the ArchiSurance market research department that the company is gradually losing market share withsome of the same brokers that have been complaining. These executives are also concerned that ArchiSurance may not meet the targets for revenue growth. Upon hearing about these issues, the ArchiSurance Chief Information Officer (CIO) hired a consultant to design a new mobile infrastructure for broker interaction. This infrastructure is required to enable easier communication with ArchiSurance brokers in order to help the company increase its market share with each of them and consequently attain its targets for revenue growth. In order to ensure that the new infrastructure would meet these goals, the CIO told the consultant that the new infrastructure must make it easy for ArchiSurance to develop and deploy applications and content for its brokers. It must provide federated authentication and an encrypted communication channel as well as instant messaging and presence services. The new mobile broker interaction infrastructure architecture includes a number of system software components. A secure reverse proxy authenticates users and provides an encrypted channel to communicate with them. The proxy uses a service provided by directory server software to authenticate users. The directory server communicates with the ArchiSurance federation server, which in turn communicates with peer federation servers hosted by trusted brokerage organizations. Once the user is authenticated, the ArchiSurance broker portal uses the ArchiSurance web content management system to assemble authorized and relevant content for each broker. In order to provide presence services, a unified communications (UC) server exchanges information with the directory server and an instant messaging server. All of these components are hosted on a single physical hardware platform hosting a virtualized server infrastructure. The server infrastructure is connected to a converged local area network (LAN), which is also connected to a commercial wide area network (WAN) over which ArchiSurance communicates with its brokers. Refer to the Scenario The solution delivery team for broker interaction would like to get a clearer idea of the motivations behind this solution as they plan a second release. You must model the stakeholders, drivers, assessments and goals that shape this strategic initiative. You must also show the relationships between these motivational elements. Which answer provides the most complete and accurate model?

Scenario Please read this scenario prior to answering the question ArchiSurance has a partnership with ArchiBank in which the two companies market each other's consumer offerings to their own customers. Each quarter, the chief marketing officers (CMOs) of the two companies work together to plan the next quarter's promotions. First, they review each other's business objectives related to the partnership. Then, they formulate the co-operative marketing plan. The CMOs determine which offerings they will promote, the characteristics of the target customers, and the timing of each promotion. They assemble their findings into a co-operative marketing plan that Is reviewed separately by the chief financial officer (CFO) of each organization. If either of the CFOs finds a problem, the CMOs must quickly work together to formulate another version of the plan. The review and reformulation process continues until both CFOs have approved a version of the plan. Then,the CMOs share the plans with their respective operations teams. Each organization's operations team configures the bank's systems toexecute the joint promotions. The cooperative marketing process is enabled by CRM software delivered as a service (SaaS). The two organizations each use separate logical instances of a multi-tenant customer relationship management (CRM) application hosted by a service provider. Each company's CRM instance is a dedicated function of the same CRM application component. The dedicated functions also share the same multi-tenant database. The component's data access layer is designed with safeguards to keep each company's data separate unless it is intentionally shared. Each CRM instance has targeting, exchange and outreach sub-functions. The targeting sub-functions select customers based on criteria developed by the CMOs and configured by the operations teams. The exchange sub-functions share the selected customer profiles with each other, and the outreach sub-functions generate promotional email. In this way, each company's CRM system generates a list of target customers that the other company's CRM system uses to send promotional email. The multi-tenant CRM application component is hosted on a large virtual server complex that is connected via a site network to a physical storage array and a commercial wide-area network (WAN) used by both companies. Both companies access their CRM systems via PCs connected to Local Area Networks (LANs) that are in turn connected to the shared commercial WAN. Refer to the Scenario The new head of IT has asked you to describe how the CRM application supports the partnership, including the CRM application itself, the various application functions and the data flows between them, and the hosting and networking that supports the CRM application. Which answer provides the best description?





Question 20 - OG0-023 discussion

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Scenario

Please read this scenario prior to answering the question

The ArchiSuranceTo Go mobile consumer solution is increasingly important to ArchiSurance, which uses it to sell and renew insurance products, provide customer service, enable accurate and convenient home recordkeeping, and capture and process claims. The solution consists of three components. The Consultant lets customers review their existing coverage, and update it based on common life events, such as getting a new car, moving into a new home, or having a family member move in or out. If necessary, they can speak or chat with a customer service representative. The Home Manager helps customers photograph and catalogue their valuable possessions in order to support the filing of accurate claims in case of loss or damage. The Claim Manager enables customers to quickly file a claim for loss or damage to an insured auto, home or possession. It enables customers to describe the incident by referencing information captured with the Consultant and the Home Manager applications. In addition, it allows thecustomer to add photocraphs, audio, video and text to support a claim, submit the claim, and monitor its progress.

The ArchiSuranceTo Go components rely on a number of application services hosted by ArchiSurance. The first is an Auto Identification and Description (AID) service that the Consultant uses to validate and complete auto information entered by customers. The second service, Home Identification and Description (HID) performs the same function for home information, and is used by the Home Manager. The Consultant also uses the Virtual Agent service to guide customers as they select coverage options, the Payment Processor service to arrange premium payments, and the Coverage Activator service to generate policies and put them in force.

ArchiSurance to Go also relies on a number of infrastructure services. The Home Manager uses a Multimedia Repository service to store and retrieve information about insured homes. The Claim Manager also uses this service for claim information entered bycustomers. All three components of ArchiSuranceTo Go use a Personal Security service to register and authenticate customers, and to manage their profiles.

Each application service is realized by an application component with the same name. Also, each infrastructure service is realized by a system software environment with the same name. ArchiSurance hosts both the application components and system software environments in a virtualized server pool within its data center. Each service has its own virtual server. Each server is connected to a data center network (DCN) which in turn connects to a commercial wide area network (WAN).

Refer to the Scenario

The marketing department would like a better understanding of the business services that ArchiSuranceTo Go delivers, and the application services and components that are used to deliver those business services. The marketing department would also like to understand the data accessed directly by the interactive application components.

Which answer provides the best explanation?

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Suggested answer: A
asked 23/09/2024
Yohane Phompho
33 questions
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