ExamGecko
Question list
Search
Search

Related questions





Scenario Please read this scenario prior to answering the question Independent insurance brokers that work with ArchiSurance have complained of difficulty in communicating with salespeople and other personnel at ArchiSurance. They have said that email is too clumsy and slow for working on urgent deals, people do not always answer their mobile phones, and it is difficult to tell whether an individual is available. They have also complained that it is too time-consuming for them to manage their commission payments using an older web application that requires them to print out and mail forms for making some routine changes, and also does not work on many mobile devices. Some brokers have said that it is easier to do business with ArchiSurance competitors that provide easy-to-use mobile applications for both general communication and commission management. In fact, the ArchiSurance Vice President of Sales and Chief Marketing Officer have both expressed concern about reports from the ArchiSurance market research department that the company is gradually losing market share withsome of the same brokers that have been complaining. These executives are also concerned that ArchiSurance may not meet the targets for revenue growth. Upon hearing about these issues, the ArchiSurance Chief Information Officer (CIO) hired a consultant to design a new mobile infrastructure for broker interaction. This infrastructure is required to enable easier communication with ArchiSurance brokers in order to help the company increase its market share with each of them and consequently attain its targets for revenue growth. In order to ensure that the new infrastructure would meet these goals, the CIO told the consultant that the new infrastructure must make it easy for ArchiSurance to develop and deploy applications and content for its brokers. It must provide federated authentication and an encrypted communication channel as well as instant messaging and presence services. The new mobile broker interaction infrastructure architecture includes a number of system software components. A secure reverse proxy authenticates users and provides an encrypted channel to communicate with them. The proxy uses a service provided by directory server software to authenticate users. The directory server communicates with the ArchiSurance federation server, which in turn communicates with peer federation servers hosted by trusted brokerage organizations. Once the user is authenticated, the ArchiSurance broker portal uses the ArchiSurance web content management system to assemble authorized and relevant content for each broker. In order to provide presence services, a unified communications (UC) server exchanges information with the directory server and an instant messaging server. All of these components are hosted on a single physical hardware platform hosting a virtualized server infrastructure. The server infrastructure is connected to a converged local area network (LAN), which is also connected to a commercial wide area network (WAN) over which ArchiSurance communicates with its brokers. Refer to the Scenario The solution delivery team for broker interaction would like to get a clearer idea of the motivations behind this solution as they plan a second release. You must model the stakeholders, drivers, assessments and goals that shape this strategic initiative. You must also show the relationships between these motivational elements. Which answer provides the most complete and accurate model?

Scenario Please read this scenario prior to answering the question ArchiSurance has a partnership with ArchiBank in which the two companies market each other's consumer offerings to their own customers. Each quarter, the chief marketing officers (CMOs) of the two companies work together to plan the next quarter's promotions. First, they review each other's business objectives related to the partnership. Then, they formulate the co-operative marketing plan. The CMOs determine which offerings they will promote, the characteristics of the target customers, and the timing of each promotion. They assemble their findings into a co-operative marketing plan that Is reviewed separately by the chief financial officer (CFO) of each organization. If either of the CFOs finds a problem, the CMOs must quickly work together to formulate another version of the plan. The review and reformulation process continues until both CFOs have approved a version of the plan. Then,the CMOs share the plans with their respective operations teams. Each organization's operations team configures the bank's systems toexecute the joint promotions. The cooperative marketing process is enabled by CRM software delivered as a service (SaaS). The two organizations each use separate logical instances of a multi-tenant customer relationship management (CRM) application hosted by a service provider. Each company's CRM instance is a dedicated function of the same CRM application component. The dedicated functions also share the same multi-tenant database. The component's data access layer is designed with safeguards to keep each company's data separate unless it is intentionally shared. Each CRM instance has targeting, exchange and outreach sub-functions. The targeting sub-functions select customers based on criteria developed by the CMOs and configured by the operations teams. The exchange sub-functions share the selected customer profiles with each other, and the outreach sub-functions generate promotional email. In this way, each company's CRM system generates a list of target customers that the other company's CRM system uses to send promotional email. The multi-tenant CRM application component is hosted on a large virtual server complex that is connected via a site network to a physical storage array and a commercial wide-area network (WAN) used by both companies. Both companies access their CRM systems via PCs connected to Local Area Networks (LANs) that are in turn connected to the shared commercial WAN. Refer to the Scenario The new head of IT has asked you to describe how the CRM application supports the partnership, including the CRM application itself, the various application functions and the data flows between them, and the hosting and networking that supports the CRM application. Which answer provides the best description?





Question 64 - OG0-023 discussion

Report
Export

ArchiMate is a visual modeling language for enterprise architecture.

Which of the following answers best describes the primary reason for developing an enterprise architecture?

A.
To support an organization in aligning its business structure, business processes, and information systems with its strategic goals
Answers
A.
To support an organization in aligning its business structure, business processes, and information systems with its strategic goals
B.
To simplify the information systems within an organization and make them more efficient
Answers
B.
To simplify the information systems within an organization and make them more efficient
C.
To enable an organization to proactively develop the best knowledge and expertise to support its IT and business process portfolio
Answers
C.
To enable an organization to proactively develop the best knowledge and expertise to support its IT and business process portfolio
D.
To ensure that the organization as a whole sees the value of its information systems
Answers
D.
To ensure that the organization as a whole sees the value of its information systems
Suggested answer: A
asked 23/09/2024
Kevin Ross
23 questions
User
Your answer:
0 comments
Sorted by

Leave a comment first