A client's marketing pages are generally slow to load which is causing a significant drop in sales. All other AEM pages load within expected performance guidelines regardless of whether the visitor is being served the desktop or mobile experiences.
The marketing pages typically get slower when multiple external campaigns such as Facebook and AdWords drive traffic to those pages. The page performance tends to dip during high traffic periods.
Internal campaign clicks such as those from hero images use similar campaign codes as external campaign traffic.
What should the Architect do to resolve this issue?

Question

A client's marketing pages are generally slow to load which is causing a significant drop in sales. All other AEM pages load within expected performance guidelines regardless of whether the visitor is being served the desktop or mobile experiences.

The marketing pages typically get slower when multiple external campaigns such as Facebook and AdWords drive traffic to those pages. The page performance tends to dip during high traffic periods.

Internal campaign clicks such as those from hero images use similar campaign codes as external campaign traffic.

What should the Architect do to resolve this issue?

Jesserey Joseph · Accepted Answer

Convert the marketing pages to a responsive design instead of an adaptive design

Jesserey Joseph · Answer

Modify the dispatcher.any file's section to ignore campaign-based URL parameters

Jesserey Joseph · Answer

Set AEM to use GZIP compression instead of the web server's compression

Jesserey Joseph · Answer

Add a new dispatcher farm to assist with the client's marketing pages

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