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Question 11 - DA0-001 discussion
A company's marketing department wants to do a promotional campaign next month. A data analyst on the team has been asked to perform customer segmentation, looking at how recently a customer bought the product, at what frequency, and at what value. Which of the following types of analysis would this practice be considered?
A.
Prescriptive
B.
Trend
C.
Gap
D.
Custer
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