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Question 65 - CITM-001 discussion

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In an Integrated Global IT approach the firm must provide more consistent customer service internationally.

A.

True

Answers
A.

True

B.

False

Answers
B.

False

Suggested answer: A

Explanation:

An Integrated Global IT approach is a strategy that aims to align the IT functions and capabilities of a firm with its global business objectives and needs. One of the benefits of this approach is that it enables the firm to provide more consistent customer service internationally, by leveraging common platforms, standards, processes, and data across different regions and markets. This can enhance customer satisfaction, loyalty, and retention, as well as reduce costs and risks associated with IT fragmentation and duplication.Reference:Integrated Global IT approach customer service,Toward an integrated technology operating model,Managing Global Customers: An Integrated Approach,Five steps to an integrated customer experience

asked 18/11/2024
THARINDU AMARASINGHE
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