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A company finds that one of its warehouses is out of capacity to store products. Expanding the physical size of the warehouse is not an option. The most appropriate solution would be to increase the:
The purpose of price differentiation is to:
In a make-or-buy decision, if the product is modular and the company is dependent on knowledge and capacity, outsourcing most likely will be:
A company's annual cost of goods sold is $350 million, and inventory carrying cost is 18%. The company averages four inventory turns. The cost savings resulting from increasing inventory turns from four to six would be:
Throughout most of the supply chain, safety stock will be de-emphasized as a result of improved:
The practice of supply chain members acting in close collaboration while retaining independent ownership is known as:
A company considers moving a portion of its production to a distant country to support a major customer. Which of the following actions is most effective in mitigating the risk of financial loss in the event of a global economic downturn?
Which of the following types of risk typically would be most difficult to plan for and mitigate?
For an item with high profit impact and low supply risk, what would be a likely procurement strategy to support the overall supply strategy?
Which of the following elements typically is considered to be an output of demand planning?

Question 20 - CSCP discussion

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Which of the following marketing strategies emphasizes offering services at a lower price than rival services with comparable features?

A.
Cost leadership
Answers
A.
Cost leadership
B.
Service differentiation
Answers
B.
Service differentiation
C.
Customer focus
Answers
C.
Customer focus
D.
Market responsiveness
Answers
D.
Market responsiveness
Suggested answer: A

Explanation:

Cost leadership is a strategy where a company aims to become the lowest-cost producer in its industry. By offering services or products at a lower price than competitors, while maintaining comparable features, the company can attract price-sensitive customers. Here's an explanation of the options:

Cost leadership: Focuses on minimizing costs and passing on savings to customers through lower prices.

Service differentiation: Involves offering unique services that justify a higher price.

Customer focus: Prioritizes customer needs and tailoring services/products to meet those needs.

Market responsiveness: Involves quickly adapting to market changes and customer demands. Therefore, cost leadership emphasizes offering services at a lower price while maintaining comparable features to rival services.

Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance.

Barney, J. B., & Hesterly, W. S. (2012). Strategic Management and Competitive Advantage.

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asked 16/09/2024
Maria Deras
40 questions
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