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Question 23 - CSCP discussion

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Compared to a global strategy, a multicountry strategy would be characterized by:

A.
strategy coordination across countries.
Answers
A.
strategy coordination across countries.
B.
preferred suppliers located in host countries.
Answers
B.
preferred suppliers located in host countries.
C.
major strategic decisions coordinated centrally.
Answers
C.
major strategic decisions coordinated centrally.
D.
products adapted to local needs.
Answers
D.
products adapted to local needs.
Suggested answer: D

Explanation:

A multicountry strategy focuses on tailoring products and strategies to fit the specific needs and preferences of each local market. This is in contrast to a global strategy, which seeks to standardize products and strategies across all markets to achieve economies of scale. In a multicountry strategy, companies adapt their products to meet the unique demands of customers in each country, which often involves decentralized decision-making to ensure that local preferences and conditions are addressed effectively.

Bartlett, C. A., & Ghoshal, S. (1989). Managing Across Borders: The Transnational Solution. Harvard Business School Press.

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic Management: Competitiveness and Globalization. Cengage Learning.

asked 16/09/2024
Amine Alami
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