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Question 44 - CSCP discussion

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The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:

A.
a quick response program.
Answers
A.
a quick response program.
B.
quality function deployment.
Answers
B.
quality function deployment.
C.
total quality management.
Answers
C.
total quality management.
D.
early supplier involvement.
Answers
D.
early supplier involvement.
Suggested answer: B

Explanation:

Quality Function Deployment (QFD) is a systematic process for gathering customer requirements and ensuring they are incorporated into the design and planning of a new product or service. Here's how it works:

Customer Voice: QFD begins with collecting and understanding customer needs and expectations, often referred to as the 'voice of the customer.'

House of Quality: These needs are translated into design requirements through a tool called the House of Quality, which helps prioritize features based on customer importance.

Cross-Functional Teams: QFD involves cross-functional teams to ensure that all relevant perspectives (e.g., marketing, engineering, manufacturing) are considered in the design process.

Integration: The process ensures that customer needs are systematically integrated into product design, reducing the risk of missing key features or quality attributes.

QFD is thus a comprehensive approach to ensuring that customer needs are central to product development from the outset.

Akao, Y. (1990). Quality Function Deployment: Integrating Customer Requirements into Product Design. Productivity Press.

Cohen, L. (1995). Quality Function Deployment: How to Make QFD Work for You. Addison-Wesley.

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asked 16/09/2024
Balvant Variya
37 questions
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