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Question 286 - CSCP discussion

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A company is seeking to attract recent college graduates as customers. Which of the following market characteristics should the company use in order to segment its customers?

A.
Geographic
Answers
A.
Geographic
B.
Demographic
Answers
B.
Demographic
C.
Price sensitivity
Answers
C.
Price sensitivity
D.
Cultural
Answers
D.
Cultural
Suggested answer: B

Explanation:

Demographic segmentation involves dividing a market into segments based on variables such as age, gender, income, education, and occupation. When a company is seeking to attract recent college graduates, demographic characteristics are most relevant. This group can be identified by their age range, educational attainment, and possibly their new entry into the workforce. Understanding these demographics helps the company tailor its marketing strategies to meet the specific needs, preferences, and behaviors of recent graduates. Options A, C, and D may also be relevant but are not as directly related to identifying recent college graduates.

Kotler, P., & Keller, K. L. (2016). Marketing Management.

https://www.marketing91.com

asked 16/09/2024
bijay ghimire
37 questions
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