Competitive intelligence gathering is a legitimate activity that is engaged in by many firms throughout the world. The most important function of competitive intelligence is to:

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Alert government intelligence agencies to marketplace changes

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Alert senior management to changes in protocol in foreign countries

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Alert senior management as to the personal habits of competitive

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senior management

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Alert senior management to marketplace changes in order to prevent surprise

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All of the above

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Question 133 - CPP discussion

Suggested answer: D

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