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Question 73 - 112-51 discussion

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Identify the technique through which mobile application marketers utilize the user's location to gather sensitive data and know about users' offline activities from the location data.

A.
Containerization
Answers
A.
Containerization
B.
Push notification
Answers
B.
Push notification
C.
Full device encryption
Answers
C.
Full device encryption
D.
Geofencing
Answers
D.
Geofencing
Suggested answer: D

Explanation:

Geofencing is a technique that uses the user's location data to create a virtual boundary around a specific geographic area. Mobile applications can use geofencing to trigger certain actions or notifications when the user enters or exits the defined area. For example, a mobile application can send a push notification to the user when they are near a store or a restaurant. However, geofencing can also be used by marketers to gather sensitive data and know about users' offline activities from the location data. For instance, a mobile application can track the user's movements and preferences based on the places they visit and the time they spend there. This can help marketers to target the user with personalized ads and offers, but it can also pose a threat to the user's privacy and security12.

Reference: Network Defense Essentials - EC-Council Learning, Geofencing: What Is It and How Does It Work?

asked 18/09/2024
Nikolaos Alexiou
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