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Question 158 - CGEIT discussion

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A marketing enterprise is considering procuring customer information to more accurately target customer communications and increase sales. The data has a very high cost to the enterprise. Which of the following would provide the MOST comprehensive view into the potential value to the organization?

A.
Investment services board review
Answers
A.
Investment services board review
B.
Net present value {NPV) calculation
Answers
B.
Net present value {NPV) calculation
C.
Risk assessment results
Answers
C.
Risk assessment results
D.
Cost-benefit analysis results
Answers
D.
Cost-benefit analysis results
Suggested answer: B
asked 18/09/2024
Lakshmi Yechuri
40 questions
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