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Question 158 - CGEIT discussion
A marketing enterprise is considering procuring customer information to more accurately target customer communications and increase sales. The data has a very high cost to the enterprise. Which of the following would provide the MOST comprehensive view into the potential value to the organization?
A.
Investment services board review
B.
Net present value {NPV) calculation
C.
Risk assessment results
D.
Cost-benefit analysis results
Your answer:
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