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Question 127 - Certified B2B Commerce Administrator discussion

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What are two advantages of having Commerce and CRM data together?

A.
Duplication of account information
Answers
A.
Duplication of account information
B.
360 degree view of the customer
Answers
B.
360 degree view of the customer
C.
Multiple logins to interact with each system
Answers
C.
Multiple logins to interact with each system
D.
Personalized experience based on engagement
Answers
D.
Personalized experience based on engagement
Suggested answer: B, D

Explanation:

Having Commerce and CRM data together provides two advantages: a 360 degree view of the customer and a personalized experience based on engagement. A 360 degree view of the customer means that you can access all the relevant information about your customers from one place, such as their account details, order history, preferences, interactions, and feedback. A personalized experience based on engagement means that you can tailor your marketing, sales, and service strategies to your customers' needs, behaviors, and interests, resulting in higher satisfaction, loyalty, and retention.Reference:Commerce and CRM Data Together; [Personalized Experience Based on Engagement]

asked 23/09/2024
Hany Mohammed
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