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Question 46 - Certified Data Cloud Accredited Professional discussion

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How does an administrator increase the consolidation rate for Identity Resolution?

A.
Change all reconciliation rules to Source Sequence
Answers
A.
Change all reconciliation rules to Source Sequence
B.
Add more matching rules to broaden the search for matches
Answers
B.
Add more matching rules to broaden the search for matches
C.
Change the Ignore Empty Value option
Answers
C.
Change the Ignore Empty Value option
D.
Reduce the number of matching rules
Answers
D.
Reduce the number of matching rules
Suggested answer: D

Explanation:

Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. If there are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate.

Reference:Identity Resolution Match Rules

asked 23/09/2024
Sonjoy Kanwal
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