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Question 49 - Certified Data Cloud Accredited Professional discussion

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How does Identity Resolution select attributes for Unified Individuals when there is conflicting information in the Data Model?

A.
Create additional Rule Sets
Answers
A.
Create additional Rule Sets
B.
Leverage Reconciliation Rules
Answers
B.
Leverage Reconciliation Rules
C.
Create additional Contact Points
Answers
C.
Create additional Contact Points
D.
Leverage Match Rules
Answers
D.
Leverage Match Rules
Suggested answer: B

Explanation:

Reconciliation rules are used to select attributes for Unified Individuals when there is conflicting information in the Data Model. Reconciliation rules can use different methods to prioritize values, such as source sequence, most recent value, or most frequent value. For example, if two profiles have different first names, reconciliation rules can determine which one to use for the unified profile based on the source sequence or the most recent value.

Reference:Identity Resolution Reconciliation Rules

asked 23/09/2024
Tom Bodett
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