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Question 65 - Certified Data Cloud Accredited Professional discussion

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A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this outcome?

A.
Map Data to Data Model > Create Calculated Insight > Use in Segmentation
Answers
A.
Map Data to Data Model > Create Calculated Insight > Use in Segmentation
B.
Ingest Data > Map Data to Data Model > Create Calculated
Answers
B.
Ingest Data > Map Data to Data Model > Create Calculated
C.
Insight > Use in Segmentation
Answers
C.
Insight > Use in Segmentation
D.
Ingest Data > Create Calculated Insight > Use in Segmentation
Answers
D.
Ingest Data > Create Calculated Insight > Use in Segmentation
E.
Create Calculated Insight > Map Data to Data Model > Use in Segmentation
Answers
E.
Create Calculated Insight > Map Data to Data Model > Use in Segmentation
Suggested answer: B

Explanation:

To create segments of users based on their Customer Lifetime Value, the customer needs to first ingest the source data into Data Cloud, then map the data to the Customer 360 data model, then create a calculated insight using the formula editor, and finally use the calculated insight in segmentation.

Reference: [Data Ingestion], [Data Mapping], [Calculated Insights], [Segmentation]

asked 23/09/2024
Michael Crowson
46 questions
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