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Question 84 - Certified Data Cloud Accredited Professional discussion

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An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?

A.
Unified Individual > Individual > Sales Order
Answers
A.
Unified Individual > Individual > Sales Order
B.
Unified Individual > Unified Link Individual > Sales Order
Answers
B.
Unified Individual > Unified Link Individual > Sales Order
C.
Sales Order > Unified Individual
Answers
C.
Sales Order > Unified Individual
D.
Sales Order > Individual > Unified Individual
Answers
D.
Sales Order > Individual > Unified Individual
Suggested answer: B

Explanation:

To create a multi-dimensional metric to identify unified individual lifetime value (LTV), the administrator needs to join the following data model objects (DMOs) in the Calculated Insight:

Unified Individual: This DMO represents the unified profile of an individual, which contains attributes from multiple sources.

Unified Link Individual: This DMO represents the link between an Individual DMO and a Unified Individual DMO.

Sales Order: This DMO represents a transaction or purchase made by an individual.

The sequence of joins should start from the Unified Individual DMO, then join the Unified Link Individual DMO using the UnifiedIndividualId field, and then join the Sales Order DMO using the IndividualId field. This way, the administrator can access the sales order data for each unified individual and calculate their lifetime value.

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asked 23/09/2024
Michaelj Lauth
36 questions
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