Universal Container (UC) has a business model that involves B2C as well B2B customers. A group of B2B customers has recently signed a contract with UC that would allow them to start working with the UC Support team in resolving low-severity B2C customer issues.
How should UC use Experience Cloud to accomplish this goal?

Question

Universal Container (UC) has a business model that involves B2C as well B2B customers. A group of B2B customers has recently signed a contract with UC that would allow them to start working with the UC Support team in resolving low-severity B2C customer issues.

How should UC use Experience Cloud to accomplish this goal?

Alexander Ferrer · Accepted Answer

Create a single digital experience for B2C customers, B2B customers, and employees.

Alexander Ferrer · Answer

Create a digital experience for B2C customers and B2B customers, and use the internal CRM app for employees.

Alexander Ferrer · Answer

Create a digital experience for B2B customers, a partner portal for B2B customers, and use the internal CRM org for employees.

Alexander Ferrer · Answer

Create a digital experience for B2C customer and employees, and another one for B2B customers and employees.

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