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Question 99 - Certified Loyalty Management discussion
Universal Containers (UC) plans to implement Salesforce Loyalty Management for a new Loyalty program; however, its operations team remains skeptical about the Loyalty solutions, such as rules, processes, and benefit types.
Which option should UC consider when planning its implementation to ensure staff is helping to boost adoption and engagement?
A.
Describe the initiative to the Chief Marketing Officer team for their approval
B.
Define a strategy led by marketing and involving the finance team.
C.
Define a strategy led by marketing and involving the analytics team.
D.
Define a company-wide initiative, including an operations team.
Your answer:
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