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Question 2 - Certified Loyalty Management discussion

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What are the three required steps in settings up Loyalty promotion with Salesforce CDP and Marketing Cloud?

A.
Send Loyalty Promotion Segments to marketing Cloud
Answers
A.
Send Loyalty Promotion Segments to marketing Cloud
B.
Automatically Add a New Individual Relationship
Answers
B.
Automatically Add a New Individual Relationship
C.
Activating and Publishing the Segment
Answers
C.
Activating and Publishing the Segment
D.
Enable Connector Settings on all the Loyalty Objects
Answers
D.
Enable Connector Settings on all the Loyalty Objects
E.
Enable Service Connector for Promotion Escalations.
Answers
E.
Enable Service Connector for Promotion Escalations.
Suggested answer: A, C, E

Explanation:

Setting up a loyalty promotion with Salesforce CDP (Customer Data Platform) and Marketing Cloud involves several critical steps to ensure seamless integration and functionality. The first step, 'Send Loyalty Promotion Segments to Marketing Cloud,' involves identifying and segmenting your loyalty members in Salesforce CDP and then transferring these segments to Marketing Cloud for targeted marketing efforts. 'Activating and Publishing the Segment' is crucial as it makes the segment available for use within Marketing Cloud, allowing for personalized engagement with the segmented audience. Lastly, 'Enable Service Connector for Promotion Escalations' is essential for ensuring that any promotional activities or escalations are properly managed and communicated between Salesforce CDP, Loyalty Management, and Marketing Cloud, providing a cohesive experience across platforms.

asked 23/09/2024
Przemysław Doczkal
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