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The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?
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Question 62 - Certified Marketing Cloud Administrator (CRT-250) discussion

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Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

A.
Products purchased from a competitor.
Answers
A.
Products purchased from a competitor.
B.
Number of items per order.
Answers
B.
Number of items per order.
C.
Channel preference of customers.
Answers
C.
Channel preference of customers.
D.
Last purchase date
Answers
D.
Last purchase date
Suggested answer: C, D
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asked 23/09/2024
David Aghaegbuna
41 questions
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