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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers

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A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A.
use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
A.
use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
Answers
B.
Make sure the team has a date stamp to avoid duplication
B.
Make sure the team has a date stamp to avoid duplication
Answers
C.
Make sure the files placed on the correct subfolder within the SFTP
C.
Make sure the files placed on the correct subfolder within the SFTP
Answers
D.
Use the exact file name used for the trigger in the Import File Activity
D.
Use the exact file name used for the trigger in the Import File Activity
Answers
Suggested answer: A

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.

Which two terms would they add to their website to accomplish this?

Choose 2 answers

A.
Collect Code
A.
Collect Code
Answers
B.
Recommendation Code
B.
Recommendation Code
Answers
C.
Conversion/Cart Code
C.
Conversion/Cart Code
Answers
D.
Email Conversion Code
D.
Email Conversion Code
Answers
Suggested answer: B

An email manager was anticipating a test email to arrive in their inbox.

Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

A.
My Tracking > Test Send Emails
A.
My Tracking > Test Send Emails
Answers
B.
My Reports > Administrator Reports > Email Send Report
B.
My Reports > Administrator Reports > Email Send Report
Answers
C.
My Reports > Administrator Reports > Email Sends By User
C.
My Reports > Administrator Reports > Email Sends By User
Answers
D.
My Tracking > A/B Testing
D.
My Tracking > A/B Testing
Answers
Suggested answer: A

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.

What consideration should be given to the preference profile centers for this integration?

A.
Branding for each business units' profile centers will be inherited from the default business unit setup.
A.
Branding for each business units' profile centers will be inherited from the default business unit setup.
Answers
B.
Profile/Preference centers are automatically created for each business unit connected through Multi-org
B.
Profile/Preference centers are automatically created for each business unit connected through Multi-org
Answers
C.
Multi org does not support the standard profile preference center for the business units.
C.
Multi org does not support the standard profile preference center for the business units.
Answers
D.
Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
D.
Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
Answers
Suggested answer: C

(NTO) wants to use complex criteria to identify subscribers for a special promotional email.

Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.

What should NTO do to create this audience?

A.
Measures
A.
Measures
Answers
B.
SQL Queries
B.
SQL Queries
Answers
C.
Data Filters
C.
Data Filters
Answers
D.
Journey
D.
Journey
Answers
Suggested answer: A

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.

What should the admin do to ensure only specific Contacts are synced?

A.
Filter records on a formula field
A.
Filter records on a formula field
Answers
B.
Filter existing records in All Subscribers
B.
Filter existing records in All Subscribers
Answers
C.
Filter records created after a specified date
C.
Filter records created after a specified date
Answers
D.
Filter records on a Boolean field
D.
Filter records on a Boolean field
Answers
Suggested answer: D

Which three considerations should be made when setting up Distributed Marketing?

Choose 3 answers

A.
Business users can select any email at time of send.
A.
Business users can select any email at time of send.
Answers
B.
Default options can be set up for the greeting in the email.
B.
Default options can be set up for the greeting in the email.
Answers
C.
A journey can be connected to one or more Campaigns.
C.
A journey can be connected to one or more Campaigns.
Answers
D.
The DM administrator Profile is required to access Distributed Marketing.
D.
The DM administrator Profile is required to access Distributed Marketing.
Answers
E.
Messages can be sent to Contacts, Leads, and Person Accounts.
E.
Messages can be sent to Contacts, Leads, and Person Accounts.
Answers
Suggested answer: A, C, E

Northern Trail Outfitters has noticed an issue with their sends today.

Which two links in Setup Home could be used to troubleshoot the issue?! Choose 2 answers

A.
Create Support Case
A.
Create Support Case
Answers
B.
Failed Sends
B.
Failed Sends
Answers
C.
Help and Training
C.
Help and Training
Answers
D.
System Status
D.
System Status
Answers
Suggested answer: C, D

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.

What consideration could account for this behavior?

A.
Data retention settings were incorrect in the data extension.
A.
Data retention settings were incorrect in the data extension.
Answers
B.
The email address in All Subscribers is prioritized.
B.
The email address in All Subscribers is prioritized.
Answers
C.
Contact Builder was not configured properly.
C.
Contact Builder was not configured properly.
Answers
D.
The data extension was not configured as sendable.
D.
The data extension was not configured as sendable.
Answers
Suggested answer: B

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.

Which two data would still exist in the account?

Choose 2 answers

A.
Contact-specific data at the job level
A.
Contact-specific data at the job level
Answers
B.
Contact data in non-sendable data extensions
B.
Contact data in non-sendable data extensions
Answers
C.
General tracking data at the job level
C.
General tracking data at the job level
Answers
D.
Contact data in sendable data extensions
D.
Contact data in sendable data extensions
Answers
Suggested answer: B, C
Total 165 questions
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