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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 14

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Which two data structures could be configured to appear In the out-of-the-box Subscription Center?

Choose 2 answers

A.
Data Extensions
A.
Data Extensions
Answers
B.
Publication Lists
B.
Publication Lists
Answers
C.
Lists
C.
Lists
Answers
D.
Groups
D.
Groups
Answers
Suggested answer: B, C

Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer dat a. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.

Which feature would allow compliance with this requirement?

A.
Export Email Allowlist
A.
Export Email Allowlist
Answers
B.
IP Allowlist
B.
IP Allowlist
Answers
C.
Identity Verification
C.
Identity Verification
Answers
D.
Audit Trail
D.
Audit Trail
Answers
Suggested answer: A

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

A.
Content Builder Settings
A.
Content Builder Settings
Answers
B.
Emails Studio Settings
B.
Emails Studio Settings
Answers
C.
Account Settings
C.
Account Settings
Answers
D.
Campaign Settings
D.
Campaign Settings
Answers
Suggested answer: C

Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.

Which activity would allow them to build the journey with the fewest activities possible?

A.
Join
A.
Join
Answers
B.
Einstein STO
B.
Einstein STO
Answers
C.
Engagement Split
C.
Engagement Split
Answers
D.
Wait Until Date
D.
Wait Until Date
Answers
Suggested answer: A

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.

Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A.
Import Activity
A.
Import Activity
Answers
B.
Data Extract Activity
B.
Data Extract Activity
Answers
C.
File Transfer Activity
C.
File Transfer Activity
Answers
D.
Decryption Activity
D.
Decryption Activity
Answers
Suggested answer: C

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.

How should they accomplish this?

A.
A Assign a role to the business unit
A.
A Assign a role to the business unit
Answers
B.
Set default permissions with the restrictions on the business unit
B.
Set default permissions with the restrictions on the business unit
Answers
C.
Apply a permission set to the business unit
C.
Apply a permission set to the business unit
Answers
D.
Disable the permissions directly within the business unit
D.
Disable the permissions directly within the business unit
Answers
Suggested answer: A

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes.

Their German business unit is configured with the SAP domain de.ntomarketing .com.

The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.

How could the Marketing Cloud admin meet this requirement?

A.
Purchase a new SAP for de-special.ntmarketing.com
A.
Purchase a new SAP for de-special.ntmarketing.com
Answers
B.
Purchase a new private Domain for use in CloudPages
B.
Purchase a new private Domain for use in CloudPages
Answers
C.
CloudPages must use the SAP domain
C.
CloudPages must use the SAP domain
Answers
D.
CloudPages must use pages.ntmarketing.com
D.
CloudPages must use pages.ntmarketing.com
Answers
Suggested answer: B

Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer.

The analyst logged in but is unable to import contact lists.

How should the user be updated to allow the analyst the appropriate access?

A.
Remove Marketing Cloud Viewer
A.
Remove Marketing Cloud Viewer
Answers
B.
Add Marketing Cloud Security Administrator
B.
Add Marketing Cloud Security Administrator
Answers
C.
Remove Marketing Cloud Channel manager
C.
Remove Marketing Cloud Channel manager
Answers
D.
Add Distributed Sending user
D.
Add Distributed Sending user
Answers
Suggested answer: C

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A.
Content Builder
A.
Content Builder
Answers
B.
Einstein Send Time Optimization
B.
Einstein Send Time Optimization
Answers
C.
Audience Builder
C.
Audience Builder
Answers
D.
Einstein Email Recommendations
D.
Einstein Email Recommendations
Answers
Suggested answer: D

Which activity should be used for multivariate content testing within Journey Builder?

A.
Engagement Split
A.
Engagement Split
Answers
B.
Random Split
B.
Random Split
Answers
C.
Content Split
C.
Content Split
Answers
D.
Decision Split
D.
Decision Split
Answers
Suggested answer: B
Total 165 questions
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