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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 9

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List of questions

Question 81

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Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not onl

Question 82

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A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 millio

Question 83

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Which two statements are correct about Send Logging? Choose 2 answers

Question 84

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A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

Question 85

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A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort? Choose

Question 86

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As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the

Question 87

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A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the

Question 88

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A publishing company has presented the following: • A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days. • A campaign needs to be created and managed by

Question 89

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During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: • Customer data will be fully refreshed every night via Import acti

Question 90

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A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following: • Emails will be built using a custom dynami

Related questions

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?

Northern Trail Outfitters has a mobile app. Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user? Choose 2 answers

Which two statements are correct about Send Logging? Choose 2 answers

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders: - Customers contains information about subscribers including Email Address, First Name, Last name. - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account? Choose 2 answers

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced?

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send. Which feature would the admin use to meet this requirement?

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Question 81

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should the customer use to create an audience for this campaign?

Choose 3 answers

Proximity to Store

Ages in Household

Lifetime Purchase Value

Conversion Rate

Last Purchase Date

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Question 82

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).

Which two responses articulate proper IP warming? Choose 2 answers

IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

IP ramp -up can be bypassed, given their historical lack of deliverability issues.

IP ramp -up is important to establish a positive sender reputation.

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Question 83

Which two statements are correct about Send Logging?

Choose 2 answers

Send Log data extensions are archived automatically based on retention settings.

AMPscript can be used to pull data from Send Logs for use within emails.

SQL Query Activities can reference Send Logs in combination with system data views.

A business unit can support up to three Send Logs.

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Question 84

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

One -to -Many Relationship

Many -to -Many Relationship

One -to -One Relationship

Many -to -One Relationship

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Question 85

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort?

Choose 2 answers

Data Designer

Cloud Pages

Web Analytics Connector

Content Builder

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Question 86

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

Use a web-safe font for text that closely matches the brand's custom font.

Build an email as one image, with all text saved in the brand font.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

Build an email using multiple images, with all text saved in the brand font.

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Question 87

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilized to make this happen?

Publication Lists

Subscriber Keys

Profile Center

Send Logging

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Question 88

A publishing company has presented the following:

• A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.

• A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

• The customer's expiration date is included in the data file.

What component should the customer's solution include?

Choose 3 answers

Suppression list

Data Filter

Triggered Send

Template-based emails

Automation StudioTerm

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Question 89

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.

• Contact records will be augmented by relational data tables via Contact Builder.

• The customer data file will contain 5M records with 40+ attributes.

• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.

• A customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

Data extensions allow for add/update Import activity.

Data extensions can store HTML code as an attribute.

Data extensions support Customer ID to be used as Subscriber Key.

Data extensions are necessary for Contact Builder

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Question 90

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

• Emails will be built using a custom dynamic template for these messages.

• Links will vary over time and across campaigns.

• Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

• Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

AMPscript

SSJS

SQL

HTML

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Total 165 questions