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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 3

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Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.

Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A.
External Key within the Import File Activity
A.
External Key within the Import File Activity
Answers
B.
Run Completion within the File Drop Automation
B.
Run Completion within the File Drop Automation
Answers
C.
RuntimeError within the File Drop Automation
C.
RuntimeError within the File Drop Automation
Answers
D.
Notation Settings within the Import File Activity
D.
Notation Settings within the Import File Activity
Answers
Suggested answer: D

Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?

Choose 3 answers

A.
Apply an appropriately-scoped Data Retention period
A.
Apply an appropriately-scoped Data Retention period
Answers
B.
Add custom fields not included in the Send Log Template
B.
Add custom fields not included in the Send Log Template
Answers
C.
Log attribute data necessary for auditing communications
C.
Log attribute data necessary for auditing communications
Answers
D.
Log all variable data captured in emails at send time
D.
Log all variable data captured in emails at send time
Answers
E.
Set the period to a fixed date in the Data Retention Policy
E.
Set the period to a fixed date in the Data Retention Policy
Answers
Suggested answer: A, B, C

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.

What should the admin confirm about the data extension?

A.
The wind relationship links SubscriberKey to Subscribers on Email Address
A.
The wind relationship links SubscriberKey to Subscribers on Email Address
Answers
B.
The data extension is located in the Synchronized Data Extensions folder.
B.
The data extension is located in the Synchronized Data Extensions folder.
Answers
C.
The data extension is located in the Salesforce Data Extensions folder.
C.
The data extension is located in the Salesforce Data Extensions folder.
Answers
D.
The triggeredSendDataExtension data extension template was used.
D.
The triggeredSendDataExtension data extension template was used.
Answers
Suggested answer: C

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.

How would the admin ensure a notification is received when the query fails?

A.
Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
A.
Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
Answers
B.
Install the Marketing Cloud App on phone to receive Push Messages
B.
Install the Marketing Cloud App on phone to receive Push Messages
Answers
C.
Add their Email Address in the Query Activity Notifications Field
C.
Add their Email Address in the Query Activity Notifications Field
Answers
D.
Configure the "Event Notification Service" in Setup with their Email Address
D.
Configure the "Event Notification Service" in Setup with their Email Address
Answers
Suggested answer: A

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?

A.
Choose Public App Integration during the installation
A.
Choose Public App Integration during the installation
Answers
B.
Install App-appropriate business units for expanded access
B.
Install App-appropriate business units for expanded access
Answers
C.
License all appropriate users within the installed package
C.
License all appropriate users within the installed package
Answers
D.
Configure the API Integration to allow all users access
D.
Configure the API Integration to allow all users access
Answers
Suggested answer: C

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A.
Preference Center link and physical mailing address
A.
Preference Center link and physical mailing address
Answers
B.
Business name and a link to the business website
B.
Business name and a link to the business website
Answers
C.
Business name and physical mailing address
C.
Business name and physical mailing address
Answers
D.
Preference Center link and a link to the business website
D.
Preference Center link and a link to the business website
Answers
Suggested answer: A

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.

Which feature should they use?

A.
Tokenized Sending
A.
Tokenized Sending
Answers
B.
Field Level Encryption
B.
Field Level Encryption
Answers
C.
Lookup reference to Contact Object
C.
Lookup reference to Contact Object
Answers
D.
Master-detail relationship to Contacts
D.
Master-detail relationship to Contacts
Answers
Suggested answer: A

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A.
IP Whitelisting
A.
IP Whitelisting
Answers
B.
Field Level Encryption
B.
Field Level Encryption
Answers
C.
Advanced Audit Trail
C.
Advanced Audit Trail
Answers
D.
Single Sign on Authentication
D.
Single Sign on Authentication
Answers
Suggested answer: A

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?

Choose 3 answers

A.
Frustration of users upon timeouts
A.
Frustration of users upon timeouts
Answers
B.
Best practice suggests a 20-minute timeout setting
B.
Best practice suggests a 20-minute timeout setting
Answers
C.
Security risk of unauthorized users for longer timeout settings
C.
Security risk of unauthorized users for longer timeout settings
Answers
D.
Change impacts all users
D.
Change impacts all users
Answers
E.
Typical length of time users spend in Marketing Cloud
E.
Typical length of time users spend in Marketing Cloud
Answers
Suggested answer: B, C, D

NTO wants to copy journeys across business units.

What could be used to replicate journey structure so it can be easily recreated in another account?

A.
Journey Templates
A.
Journey Templates
Answers
B.
Deployment Manager
B.
Deployment Manager
Answers
C.
Journey Extracts
C.
Journey Extracts
Answers
D.
Copy activities
D.
Copy activities
Answers
Suggested answer: B
Total 165 questions
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