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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 5

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Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.

What would the decrypted data be after the File Transfer Activity completes?

A.
Selected SFTP folder
A.
Selected SFTP folder
Answers
B.
Original SFTP folder
B.
Original SFTP folder
Answers
C.
Target Data Extension
C.
Target Data Extension
Answers
D.
Safehouse
D.
Safehouse
Answers
Suggested answer: A

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.

How could the Marketing Cloud admin address this issue?

A.
Import employee email addresses into All Subscribers with an "Active status
A.
Import employee email addresses into All Subscribers with an "Active status
Answers
B.
Ensure employees have opted in to the test email list or data extension
B.
Ensure employees have opted in to the test email list or data extension
Answers
C.
Ask employees to use personal email addresses instead of corporate email addresses
C.
Ask employees to use personal email addresses instead of corporate email addresses
Answers
D.
Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
D.
Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
Answers
Suggested answer: D

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

A.
Delete the campaign manager's user and create a new user
A.
Delete the campaign manager's user and create a new user
Answers
B.
Disable the campaign manager's user and create a new user
B.
Disable the campaign manager's user and create a new user
Answers
C.
Transfer the campaign manager's permissions to a new user
C.
Transfer the campaign manager's permissions to a new user
Answers
D.
Deactivate the campaign manager's license and assign it to the new user
D.
Deactivate the campaign manager's license and assign it to the new user
Answers
Suggested answer: B

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.

What issue could the admin be facing?

A.
Keyword is used within another business unit
A.
Keyword is used within another business unit
Answers
B.
Keyword is a reserved word
B.
Keyword is a reserved word
Answers
C.
Keyword has too many characters
C.
Keyword has too many characters
Answers
D.
Keyword fails to meet content standards
D.
Keyword fails to meet content standards
Answers
Suggested answer: A

A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.

Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

A.
Bitly URL Shortener
A.
Bitly URL Shortener
Answers
B.
Facebook ad manager
B.
Facebook ad manager
Answers
C.
Login detail for each social media account
C.
Login detail for each social media account
Answers
D.
Google URL shortner
D.
Google URL shortner
Answers
Suggested answer: A, C

Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.

Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?

Choose 2 answers

A.
Text
A.
Text
Answers
B.
Decimal
B.
Decimal
Answers
C.
Number
C.
Number
Answers
D.
Boolean
D.
Boolean
Answers
Suggested answer: A, B

NTO has been noting reduced deliverability when they do large sends.

Which part of deliverability is tied to hitting Spam Traps during a send?

A.
List Hygiene
A.
List Hygiene
Answers
B.
Authentication
B.
Authentication
Answers
C.
Content
C.
Content
Answers
D.
Engagement
D.
Engagement
Answers
Suggested answer: B

NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.

Which three values could be used as personalization strings in query string parameters?

Choose 3 answers

A.
Product Code
A.
Product Code
Answers
B.
Application ID
B.
Application ID
Answers
C.
Subscriber ID
C.
Subscriber ID
Answers
D.
Email Address
D.
Email Address
Answers
E.
Name
E.
Name
Answers
Suggested answer: A, B, C

Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.

How could the Marketing Cloud admin ensure distinct data integrity across the regions?

A.
Deploy Multi-Org with a single Marketing Cloud Account
A.
Deploy Multi-Org with a single Marketing Cloud Account
Answers
B.
Deploy separate Publication Lists for each region within one account
B.
Deploy separate Publication Lists for each region within one account
Answers
C.
Filter data view permissions at the subscriber level
C.
Filter data view permissions at the subscriber level
Answers
D.
Separate regions into business units and apply Subscriber Filters
D.
Separate regions into business units and apply Subscriber Filters
Answers
Suggested answer: D

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A.
Contact Builder > All Contacts > Email
A.
Contact Builder > All Contacts > Email
Answers
B.
Analytics Builder > Reports > Email Send Report
B.
Analytics Builder > Reports > Email Send Report
Answers
C.
Email Studio > Email > Tracking > Sends
C.
Email Studio > Email > Tracking > Sends
Answers
D.
Studio > Email > Subscribers > All Subscribers
D.
Studio > Email > Subscribers > All Subscribers
Answers
Suggested answer: B
Total 165 questions
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