A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).Which two responses articulate proper IP warming? Choose 2 answers

IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

IP ramp -up is important to establish a positive sender reputation.

IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.

IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

IP ramp -up can be bypassed, given their historical lack of deliverability issues.

IP ramp -up is important to establish a positive sender reputation.

Which two statements are correct about Send Logging?Choose 2 answers

AMPscript can be used to pull data from Send Logs for use within emails.

SQL Query Activities can reference Send Logs in combination with system data views.

Send Log data extensions are archived automatically based on retention settings.

AMPscript can be used to pull data from Send Logs for use within emails.

SQL Query Activities can reference Send Logs in combination with system data views.

A business unit can support up to three Send Logs.

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.What is the recommended best practice for font usage in email?

Use a web-safe font for text that closely matches the brand's custom font.

Build an email as one image, with all text saved in the brand font.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

Build an email using multiple images, with all text saved in the brand font.

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.• Contact records will be augmented by relational data tables via Contact Builder.• The customer data file will contain 5M records with 40+ attributes.• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.• A customer ID will be used as the unique identifier for each contact.Which statement differentiates the use of data extensions over lists?

Data extensions are necessary for Contact Builder

Data extensions allow for add/update Import activity.

Data extensions can store HTML code as an attribute.

Data extensions support Customer ID to be used as Subscriber Key.

Data extensions are necessary for Contact Builder

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:• Number of Sends• Delivery Rate• Overall Bounce Rate• Block Bounce Rate• Open Rate• Click Rate• Complaint Rate• Unsubscribe RateWhich email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Email Performance Over Time Report

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.What two roles, custom or standard, could be assigned to this user to meet the requirement?Choose 2 answers

Marketing Cloud Email Marketing Manager

Marketing Cloud Regional or Local Administrator

Marketing Cloud Channel Manager

Marketing Cloud Email Marketing Manager

Marketing Cloud Regional or Local Administrator

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.How should they accomplish this?

Update data extension object level permissions

Create separate folders and add permissions

Update data extension object level permissions

Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

Select one of the Predictive Algorithms then click Deploy

Click Deploy and results are available immediately

Select the channels (Emails, Push, SMS) to report on then click Activate

Click Activate and wait for an email notification

A Marketing Cloud admin to create custom roles for their business process.What should be taken into consideration to accomplish this?

Custom roles override an individual user’s granular permission assignments.

Custom roles can only be edited by the user who created the role initially.

Custom roles are only available within the business in which they were created.

Custom roles are available on their Marketing Cloud account.

Custom roles override an individual user’s granular permission assignments.

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.What could explain this behavior?

The user Is getting deleted from the AN Subscribers list

The user gets Added to a blocklist that causes an Enterprise level unsubscribe

The user Is getting deleted from the AN Subscribers list

Data in data extensions corresponding to the customer

Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.What should the admin use to get granular bounce data in bulk in a pre-defined format?

Automation Studio Tracking Extract

CSV download of bounce data in My Tracking

Automation Studio Tracking Extract

Automation Studio Query Activity

Discover Deliverability Complaint Rate Report

A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.Which report should be used?

Impression Tracking for Triggered Sends

Dynamic Content for Triggered Sends

Impression Tracking for Triggered Sends

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.Why would the total contact count be less than the total number of contacts from all data sources?

Only active email subscriber are counted.

Synchronized contacts are only counted after sending

Only active email subscriber are counted.

Mobile subscribers are not counted as contacts.

There are overlapping contacts in each of the channel

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.Which two settings could solve this issue?Choose 2 answers

Change Character Encoding to UTF-8

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.What action should be taken?

Apply a Row Based Retention to each data extension as it is created, set to 12 months

Configure the business unit data retention setting to 12 months

Configure the Enterprise wide default retention to one year

Set inactive data to be automatically cleared after one year, but is recoverable

Apply a Row Based Retention to each data extension as it is created, set to 12 months

Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.How should the rest of the business units be organized?

Create and apply folders with naming conventions in the current account to keep track of brand assets.

Create child business units for each brand and nest another level of child business units for GEOs.

Create and apply folders with naming conventions in the current account to keep track of brand assets.

Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

Create one child business unit for the other brands to share but apply folders and naming conventions.

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import.Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.How could the admin receive a file of the bad data rows to confirm this theory?

Update the Import definition to include a notification email address

Move the File Transfer to its own automation and include a notification email address

Move the Import definition to its own automation and include a notification email address

Update the Import definition to include a notification email address

Update the automation to include a notification email address for Runtime Errors

A Marketing Cloud admin wants to create an SFTP User for the first time.Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

Minimum password length is 12 characters.

Once created, the user will need to be activated in order to use the SFTP.

By default, the username is the MID for the current Marketing Cloud MID.

Minimum password length is 12 characters.

By default, the password will be the password of the logged-in user.

Once created, the user will need to be activated in order to use the SFTP.

Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.Which policies could the Marketing Cloud admin configure in Setup7

Minimum Password Length, Password Complexity, Password History, Expiration Period

Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions

Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions

Maximum Password Length, Password Complexity, Unique Password, Expiration Period

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.Which two standard roles should be selected for the new user?Choose 2 answers

Marketing Cloud Security Administrator

What are entry source types for Journey Builder?

Data Extension, Audience Studio, API Event, Date Based Event

Data Extension, CloudPages, Email List, API Event

Data Extension, Audience Studio, API Event, Date Based Event

Data Extension, Email List, API Event, Date Based Event

Data Extension, Salesforce Community, GA360, Email List

A Marketing Cloud admin needs to warm their accounts Dedicated IP.What option for segmentation aligns with the IP Warming process?

Segment by domain to limit number of sends to each email provider

Segment to those recipients receiving text email versions first

Segment subscribers with soft bounces in their own dedicated send

Segment by domain to limit number of sends to each email provider

Segment by geographic region as after-hours sends will be marked as spam

Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test 3

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should the customer use to create an audience for this campaign?

Choose 3 answers

A.

Proximity to Store

B.

Ages in Household

C.

Lifetime Purchase Value

D.

Conversion Rate

E.

Last Purchase Date

Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test 3

Question

Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Tests

Practice Tests