An email manager was anticipating a test email to arrive in their inbox.Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

My Reports > Administrator Reports > Email Send Report

My Reports > Administrator Reports > Email Sends By User

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.What consideration should be given to the preference profile centers for this integration?

Multi org does not support the standard profile preference center for the business units.

Branding for each business units' profile centers will be inherited from the default business unit setup.

Profile/Preference centers are automatically created for each business unit connected through Multi-org

Multi org does not support the standard profile preference center for the business units.

Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.What should the admin do to ensure only specific Contacts are synced?

Filter records on a Boolean field

Filter records on a formula field

Filter existing records in All Subscribers

Filter records created after a specified date

Filter records on a Boolean field

Which three considerations should be made when setting up Distributed Marketing?Choose 3 answers

Business users can select any email at time of send.

A journey can be connected to one or more Campaigns.

Messages can be sent to Contacts, Leads, and Person Accounts.

Business users can select any email at time of send.

Default options can be set up for the greeting in the email.

A journey can be connected to one or more Campaigns.

The DM administrator Profile is required to access Distributed Marketing.

Messages can be sent to Contacts, Leads, and Person Accounts.

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.What consideration could account for this behavior?

The email address in All Subscribers is prioritized.

Data retention settings were incorrect in the data extension.

The email address in All Subscribers is prioritized.

Contact Builder was not configured properly.

The data extension was not configured as sendable.

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.Which two data would still exist in the account?Choose 2 answers

Contact data in non-sendable data extensions

General tracking data at the job level

Contact-specific data at the job level

Contact data in non-sendable data extensions

General tracking data at the job level

Contact data in sendable data extensions

Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?Choose 2 answers

Send volume is large enough to maintain a positive or neutral reputation

All of NTO's accounts should be on the same stack

Send volume is large enough to maintain a positive or neutral reputation

Length of time needed to pause sending is greater than one month

Pre-warmed IP address can be purchased from Salesforce

What does Marketing Cloud authenticate when a user logs in through the user interface?

If the user is logging in from a whitelisted IP address

If the user is assigned a role in the parent business unit

If the user is logging in from a whitelisted IP address

If the user is an API User on their record

If the user has login hours enabled on their profile

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.What should the Marketing Cloud admin consider when sending from the new IP Address?

Sending in large volumes will alert ISPs the new IP Address is now in use.

The IP address is on reserve, is already in use, and has an email sending history.

Building desirable sending history and data will be variable based on list size and engagement.

Sending in large volumes will alert ISPs the new IP Address is now in use.

Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation.Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?2 answers

Upon receiving an email, all tracked links start with click.email.nto.com

Cloudpages personalized URLs are served from cloud.email.nto.com

Upon receiving an email, all tracked links start with click.email.nto.com

The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

Cloudpages personalized URLs are served from cloud.email.nto.com

Users receive Marketing Cloud password reset emails from help@email nto.com

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?

All child business units should have an individual SFTP user

Child business unit SFTP user should be created

Copy the parent SFTP user into each child business unit

Each business unit should have multiple SFTP users

All child business units should have an individual SFTP user

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

Run an Account Send Summary Report

Northern Trail Outfitters (NTO) has the Discover Reporting Tool.Which two report types could help NTO drive their mobile adoption strategy?Choose 2 answers

Email Sending Performance Report

Time Between Send and Engagement

Email Sending Performance Report

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.What should the admin confirm to resolve the issue?

The data extension is marked as Sendable

The data extension contains a Salesforce ID

The Data extension is marked as Sendable and Testable

The data extension is linked using the Contact Key

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

Notation Settings within the Import File Activity

External Key within the Import File Activity

Run Completion within the File Drop Automation

RuntimeError within the File Drop Automation

Notation Settings within the Import File Activity

Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?Choose 3 answers

Apply an appropriately-scoped Data Retention period

Add custom fields not included in the Send Log Template

Log attribute data necessary for auditing communications

Apply an appropriately-scoped Data Retention period

Add custom fields not included in the Send Log Template

Log attribute data necessary for auditing communications

Log all variable data captured in emails at send time

Set the period to a fixed date in the Data Retention Policy

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.What should the admin confirm about the data extension?

The data extension is located in the Salesforce Data Extensions folder.

The wind relationship links SubscriberKey to Subscribers on Email Address

The data extension is located in the Synchronized Data Extensions folder.

The data extension is located in the Salesforce Data Extensions folder.

The triggeredSendDataExtension data extension template was used.

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.How would the admin ensure a notification is received when the query fails?

Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings

Install the Marketing Cloud App on phone to receive Push Messages

Add their Email Address in the Query Activity Notifications Field

Configure the "Event Notification Service" in Setup with their Email Address

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?

License all appropriate users within the installed package

Choose Public App Integration during the installation

Install App-appropriate business units for expanded access

License all appropriate users within the installed package

Configure the API Integration to allow all users access

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Preference Center link and physical mailing address

Business name and a link to the business website

Business name and physical mailing address

Preference Center link and a link to the business website

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.Which feature should they use?

Lookup reference to Contact Object

Master-detail relationship to Contacts

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?Choose 3 answers

Best practice suggests a 20-minute timeout setting

Security risk of unauthorized users for longer timeout settings

Frustration of users upon timeouts

Best practice suggests a 20-minute timeout setting

Security risk of unauthorized users for longer timeout settings

Typical length of time users spend in Marketing Cloud

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user.Contact your system administratorThe admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

Apply the administrator and Marketing Cloud Administrator permission sets to user

Apply the Marketing Cloud for AppExchange User option as well

Reset al passwords to force new tokens

Apply the appropriate user mappings in the CRM configuration

Apply the administrator and Marketing Cloud Administrator permission sets to user

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

Setup >Data Management > Synchronized Data Extensions

Contact Builder > Data Extensions > Synchronized Data Extensions

Setup > Apps > Salesforce Integration

Which three statements should be considered before using Goals in Journey Builder?Choose 3 answers

Goals are created to evaluate journey performance.

Goals can act as exit criteria.

Contacts are evaluated against the goal after a wait activity.

Goal target statistics are stored in a data extension.

Goals are created to evaluate journey performance.

Goals can act as exit criteria.

Contacts are evaluated against the goal after a wait activity.

Each contact is assigned an individual goal.

A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.What should the admin do to resolve the issue so the user can send an email?

Edit permissions and Grant permissions to Send

Edit permissions and deselect Deny for Email Sending

Add the Role Marketing Cloud Channel Manager

Remove the Marketing Cloud Viewer Role

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.When should the admin create separate business units for each of NTO's brands?

Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

NTO requires SSL certificate configurations for Content Builder and Portfolio images

Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

Multiple brand logos must be accommodated in an email header

A new sender profile needs to be leveraged for sending transactional emails

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.Where should the Marketing Cloud admin begin troubleshooting?

Contact Builder > Synchronized Data Extensions

Automation Studio > File Transfers

Email Studio > Synchronized Data Extensions

Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test 1

Question 1 / 40

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

Make sure the team has a date stamp to avoid duplication

Make sure the files placed on the correct subfolder within the SFTP

Use the exact file name used for the trigger in the Import File Activity

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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test 1

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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Tests

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