Northern Trail Outfitters has the Discover Reporting Tool.Which two report types could help them drive mobile adoption strategy?Choose 2 answers

Email Sending Performance Report

Time Between Send and Engagement

Email Sending Performance Report

Northern Trail Outfitters just purchased Marketing Cloud.Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?Choose 3 answers

Creating users and assigning roles which meet their job functions

Classifying sends and defining parameters for email sends

Building the data structure used to store audience information

Creating users and assigning roles which meet their job functions

Creating a SMS message and sending a mobile campaign

Classifying sends and defining parameters for email sends

Building the data structure used to store audience information

Importing data into contacts using the Data Loader

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.What would be achieved with SAP?

Image URLS are wrapped with the appropriate brand URL

The out-of-the-box profile center will display NTO branding

A different click domain can be used for each brand

A Dedicated IP is automatically warmed up

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.What would be achieved with SAP?

Image URLS are wrapped with the appropriate brand URL

The out-of-the-box profile center will display NTO branding

A different click domain can be used for each brand

A Dedicated IP is automatically warmed up

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.What should the admin do to prevent the prefix from deploying in live sends?

Add [PREVIEW] to the subject line validation list

Require several campaign approvals

Wrap the subject line with AMPscript

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.Which two filtering options could be used when configuring the Contact synced object?Choose 2 answers

Select all records with an email address

Select all records which are active in All Subscribers

Select all records which have opened an email in the past six months

Select all records with an email address

Select all records which are active in All Subscribers

Select all records where HasOptedOutofEmail is FALSE

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

Strategically control the Contact Key values and tie records together across channels using this key.

Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

Use a third-party system to identify and delete duplicate Contact Keys.

Strategically control the Contact Key values and tie records together across channels using this key.

Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.How should they accomplish this?

A Assign a role to the business unit

Set default permissions with the restrictions on the business unit

Apply a permission set to the business unit

Disable the permissions directly within the business unit

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes.Their German business unit is configured with the SAP domain de.ntomarketing .com.The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.How could the Marketing Cloud admin meet this requirement?

Purchase a new private Domain for use in CloudPages

Purchase a new SAP for de-special.ntmarketing.com

Purchase a new private Domain for use in CloudPages

CloudPages must use the SAP domain

CloudPages must use pages.ntmarketing.com

Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer.The analyst logged in but is unable to import contact lists.How should the user be updated to allow the analyst the appropriate access?

Remove Marketing Cloud Channel manager

Add Marketing Cloud Security Administrator

Remove Marketing Cloud Channel manager

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

Einstein Send Time Optimization

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.Why could this be the case?

Each email consumes five super messages when sending below a certain threshold.

MobilePush was enabled by mistake, which consumes Super Messages when not in use.

Each email consumes five super messages when sending below a certain threshold.

The majority of NTO’s subscriber base is in the United States.

A multiplier is applied to each SMS message based on the destination country

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.Which security setting would control this behavior?

Deselect ‘Enable Username and Password for Web Services’

Select ‘Identity Verification’

Select ‘Enable Audit Trail Data Collection’

Deselect ‘Exclude API Users From Password Expiration’

Deselect ‘Enable Username and Password for Web Services’

A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.What are the effects of the click to the subscriber’s status?

Status is changed to Active and the bounce count is set to Zero

Status is changed to Active and the bounce count is unchanged

Status is changed to Held for 72 hours and the bounce count is set to Zero

Status remains as Bounced the bounce count is unchanged

Status is changed to Active and the bounce count is set to Zero

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

Contact data in non-sendable extensions

General tracking data at the job level

Contact data in sendable data extensions

Contact data in non-sendable extensions

Contact-specific data at the job level

General tracking data at the job level

A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.How should the admin fix the issue?

Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

Use the exact filename used for the trigger in the import File Activity

Make sure the file is placed on the correct subfolder within the SFTP

Make sure the filename has a date stamp to avoid duplication

Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?

Send logging is enabled for the send

Correct Send Log template is selected

Send Logging is available for A/B tests

Data retention settings is specified

What should be confirmed to ensure Journey Builder directs the subscribers correctly?

Journey Data is used for the Decision Split.

Entry Source attributes are available in Journey Settings.

Contract Data is used for the Decision Split.

Filter Contacts are enabled to refine the audience.

A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.What location and activity would allow the Marketing Cloud admin to complete the request?

Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.

Automation Studio: Create a Report Activity to run every seven days.

Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.

Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data.

Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.What action should NTO take?

Apply a row based retention to each data extension as it is created, set to 12 months

Configure the business unit data retention setting to 12 months

Configure the Enterprise wide default retention to one year

Set inactive date to be automatically cleared after one year, but is recoverable

Apply a row based retention to each data extension as it is created, set to 12 months

While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.What action should correct the issue?

Apply the appropriate user mappings in the CRM configuration.

Apply the Administrator and Marketing Cloud Administrator permission sets to user.

Reset all user passwords to force new tokens

Apply the marketing Cloud for AppExchange User option as well

A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.How would the admin assign users to the business units?

Re-import the users to update their assigned business units

Give permissions to users at top-level account to assign their own business units.

Search for the individual user, select their name, and click Manage Business Units.

Search for the individual user, select their name and click Edit Business Units.

Re-import the users to update their assigned business units

A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list.Which two steps should the admin take to enable this functionality?Choose 2 answers

Ensure a Custom response is enabled for Automated Response in Reply mail Management

Verify Reply Mail Management has been enabled in the account

Ensure a Custom response is enabled for Automated Response in Reply mail Management

Verify Reply Mail Management has been enabled in the account

Select Unsubscribe Manual requests in Reply Mail Management

Select Delete Auto-Replies and Out-of-Office mail Management

Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test 4

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.

Which feature should be used to create a survey form?

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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test 4

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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Tests

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