Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.How could the Marketing Cloud admin address this issue?

Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

Import employee email addresses into All Subscribers with an "Active status

Ensure employees have opted in to the test email list or data extension

Ask employees to use personal email addresses instead of corporate email addresses

Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

Disable the campaign manager's user and create a new user

Delete the campaign manager's user and create a new user

Disable the campaign manager's user and create a new user

Transfer the campaign manager's permissions to a new user

Deactivate the campaign manager's license and assign it to the new user

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.What issue could the admin be facing?

Keyword is used within another business unit

Keyword has too many characters

Keyword fails to meet content standards

A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

Login detail for each social media account

Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.How could the Marketing Cloud admin ensure distinct data integrity across the regions?

Separate regions into business units and apply Subscriber Filters

Deploy Multi-Org with a single Marketing Cloud Account

Deploy separate Publication Lists for each region within one account

Filter data view permissions at the subscriber level

Separate regions into business units and apply Subscriber Filters

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

Analytics Builder > Reports > Email Send Report

Contact Builder > All Contacts > Email

Analytics Builder > Reports > Email Send Report

Email Studio > Email > Tracking > Sends

Studio > Email > Subscribers > All Subscribers

Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.How should NTO update the user to allow the analyst the appropriate access?

Add Marketing Cloud Security Administrator

Remove Marketing Cloud Channel Manager

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:- Customers contains information about subscribers including Email Address, First Name, Last name.- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?Choose 2 answers

Link the Customers data extension to the data model using Customer ID

Link the Orders data extension to the Customers data extension using a One-to-Many relationship

Link the Customers data extension to the data model using Customer ID

Link the Orders data extension to the Customers data extension using a Many-to-Many relationship

Link the Orders data extension to the Customers data extension using a One-to-Many relationship

Link the Customers data extension to the data model using Email Address

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).Which steps should be taken to implement this?Choose 2 answers

Add a Domain to the Export Email Whitelist

Edit the entity Verification Settings

Add a Domain to the Export Email Whitelist

What is Setup Assistant?

A prioritized account configuration checklist

Support service allowing the outsourcing of repetitive admin tasks

A prioritized account configuration checklist

A search within Help and Training limited to configuration documents

A dashboard containing key metrics for the business unit

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

Remove nonessential data for marketing purposes.

Identify and assign appropriate keys to tie records together.

Normalize data and fields to prevent redundancy.

Remove nonessential data for marketing purposes.

Identify and assign appropriate keys to tie records together.

Normalize data and fields to prevent redundancy.

Ensure all available data is included.

Ensure every data source has a sendable field.

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.What functionality would get messages out the door faster?

Journey Builder Triggered Sends

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.Which two pieces of information would help NTO achieve this objective?Choose 2 answers

Channel preference of customers.

Products purchased from a competitor.

Channel preference of customers.

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

AMPscript conditional against the Gender field

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.Which two actions should NTO take in order to create Send Classifications?Choose 2 answers

Define a Subscriber -specific From Name.

Define custom Reply Mail Management.

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.Individuals should only be allowed to enter once, and the winner will be selected randomly.All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.Which two components are appropriate for this solution?Choose 2 answers

Microsite with Smart Capture to store entrants on a data extension.

Data Extension with double opt-in status defined.

Microsite with Web Collect to store entrants on a data extension.

Microsite with Smart Capture to store entrants on a data extension.

Send Email Activity with a link to a subscription center.

Data Extension with double opt-in status defined.

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.What action should NTO take?

Create a user-initiated message to logged-in customers to send once the website is restored.

Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

Create a user-initiated message to logged-in customers to send once the website is restored.

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

Create and send an apology email that includes a discount for a future purchase to all customers

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.The data extensions contain the following information:- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount- Products: ProductId, SKU, Name, Description, Cost, PriceWhich two actions should be taken in Data Designer?Choose 2 answers

Create a one -to -many relationship between Orders and Order_Details.

Create a one-to-one relationship between Order_Details and Products.

Create a one-to-one relationship between the contact record and Order Details.

Create a one -to -many relationship between Orders and Order_Details.

Create a one-to-one relationship between Orders and Order_Details.

Create a one-to-one relationship between Order_Details and Products.

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.What is the best way to facilitate this within Contact Builder?

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

Create three distinct Attribute Groups that link each data extension directly to Contacts.

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.Which two actions should the implementation Consultant recommend?Choose 2 answers.

Use Data Designer to link student and alumni data to the contact record.

Use Synchronized Data Sources to data from the Sales Cloud.

Use Data Designer to link student and alumni data to the contact record.

Create an Import Activity to import alumni data into Salesforce Report.

Create list attributes to store student data from the Sales Cloud.

Use Synchronized Data Sources to data from the Sales Cloud.

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension.Separated into two different data extensions.Which workflow should meet these requirements?

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?Choose 2 answers

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

The consultant should enable deep linking in Marketing Cloud Connect configuration.

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

The consultant should enable deep linking in Marketing Cloud Connect configuration.

The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.Which three items will Validate check in an email message?Choose 3 answers

Each content area specified in a dynamic content rule exists.

Correct syntax is used on any AMPScript in the email's code.

Personalization strings map to attributes or data extension fields

Each content area specified in a dynamic content rule exists.

Words or phrases used may trigger spam filters.

Grammar and spelling in the email text is correct.

Correct syntax is used on any AMPScript in the email's code.

Personalization strings map to attributes or data extension fields

How are publication lists used in the Marketing Cloud?

To allow subscribers to opt-down/out instead of unsubscribing from all.

To send communication to all subscribers, regardless of opt -in status.

To manage subscribers in guided and triggered email sends.

To build dynamic content rules by subscriber type.

To allow subscribers to opt-down/out instead of unsubscribing from all.

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A triggered message to send an email as soon as a customer completes a purchase.

A file drop automation to send emails to customers who have made a purchase.

A user -initiated message to send an email to customers who made a purchase daily.

A scheduled automation to send emails to customers who made a purchase daily.

A triggered message to send an email as soon as a customer completes a purchase.

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers

Open and click activity are tracked in either version.

An auto-generated text version will be sent with your HTML email.

Open and click activity are tracked in either version.

The email will avoid detection by various SPAM filters.

An auto-generated text version will be sent with your HTML email.

A custom text version will be sent with your HTML email.

What functionality is contained in Journey Builder that does not exist in Automation Studio?

The option to convert a qualified Lead to a Contact.

Native execution of a Server-side JavaScript activity.

The option to convert a qualified Lead to a Contact.

Flexibility to wait based on duration or a specific time.

The ability to send an email to a Salesforce audience.

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date.A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

Three Filter Activities > three Send Activities to the filtered audiences.

Import File Activity > three Send Activities to the master data extension.

Three Send Activities to the master data extension.

Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

Three Filter Activities > three Send Activities to the filtered audiences.

Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test 2

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.

What would the decrypted data be after the File Transfer Activity completes?

Selected SFTP folder

Original SFTP folder

Target Data Extension

Safehouse

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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test 2

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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Tests

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