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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 4

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While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:

- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user.

Contact your system administrator

The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A.
Apply the Marketing Cloud for AppExchange User option as well
A.
Apply the Marketing Cloud for AppExchange User option as well
Answers
B.
Reset al passwords to force new tokens
B.
Reset al passwords to force new tokens
Answers
C.
Apply the appropriate user mappings in the CRM configuration
C.
Apply the appropriate user mappings in the CRM configuration
Answers
D.
Apply the administrator and Marketing Cloud Administrator permission sets to user
D.
Apply the administrator and Marketing Cloud Administrator permission sets to user
Answers
Suggested answer: D

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A.
Setup >Data Management > Synchronized Data Extensions
A.
Setup >Data Management > Synchronized Data Extensions
Answers
B.
Contact Builder > Data Extensions > Synchronized Data Extensions
B.
Contact Builder > Data Extensions > Synchronized Data Extensions
Answers
C.
Contact Builder > Data Sources
C.
Contact Builder > Data Sources
Answers
D.
Setup > Apps > Salesforce Integration
D.
Setup > Apps > Salesforce Integration
Answers
Suggested answer: C

Which three statements should be considered before using Goals in Journey Builder?

Choose 3 answers

A.
Goal target statistics are stored in a data extension.
A.
Goal target statistics are stored in a data extension.
Answers
B.
Goals are created to evaluate journey performance.
B.
Goals are created to evaluate journey performance.
Answers
C.
Goals can act as exit criteria.
C.
Goals can act as exit criteria.
Answers
D.
Contacts are evaluated against the goal after a wait activity.
D.
Contacts are evaluated against the goal after a wait activity.
Answers
E.
Each contact is assigned an individual goal.
E.
Each contact is assigned an individual goal.
Answers
Suggested answer: B, C, D

An email marketing manager is planning to send a promotional email to one million subscribers.

Which data structure should be used?

A.
Data Extension
A.
Data Extension
Answers
B.
Publication List
B.
Publication List
Answers
C.
Group
C.
Group
Answers
D.
List
D.
List
Answers
Suggested answer: A

A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.

What should the admin do to resolve the issue so the user can send an email?

A.
Edit permissions and Grant permissions to Send
A.
Edit permissions and Grant permissions to Send
Answers
B.
Edit permissions and deselect Deny for Email Sending
B.
Edit permissions and deselect Deny for Email Sending
Answers
C.
Add the Role Marketing Cloud Channel Manager
C.
Add the Role Marketing Cloud Channel Manager
Answers
D.
Remove the Marketing Cloud Viewer Role
D.
Remove the Marketing Cloud Viewer Role
Answers
Suggested answer: A

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

A.
AMPscript for Marketing Cloud
A.
AMPscript for Marketing Cloud
Answers
B.
Web Analytics Connector
B.
Web Analytics Connector
Answers
C.
Google Analytics 360
C.
Google Analytics 360
Answers
D.
Marketing Cloud Connect
D.
Marketing Cloud Connect
Answers
Suggested answer: B

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

A.
NTO requires SSL certificate configurations for Content Builder and Portfolio images
A.
NTO requires SSL certificate configurations for Content Builder and Portfolio images
Answers
B.
Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
B.
Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
Answers
C.
Multiple brand logos must be accommodated in an email header
C.
Multiple brand logos must be accommodated in an email header
Answers
D.
A new sender profile needs to be leveraged for sending transactional emails
D.
A new sender profile needs to be leveraged for sending transactional emails
Answers
Suggested answer: B

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.

Where should the Marketing Cloud admin begin troubleshooting?

A.
Contact Builder > Synchronized Data Extensions
A.
Contact Builder > Synchronized Data Extensions
Answers
B.
Automation Studio > File Transfers
B.
Automation Studio > File Transfers
Answers
C.
Contact Builder > Data Sources
C.
Contact Builder > Data Sources
Answers
D.
Email Studio > Synchronized Data Extensions
D.
Email Studio > Synchronized Data Extensions
Answers
Suggested answer: C

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.

What functionality would allow this?

A.
Advertising Studio
A.
Advertising Studio
Answers
B.
Personalization Builder
B.
Personalization Builder
Answers
C.
Web and Mobile Analytics
C.
Web and Mobile Analytics
Answers
D.
Web Analytics Connector
D.
Web Analytics Connector
Answers
Suggested answer: D

Setup Assistant provides information and resources for configuring a new Marketing Cloud account.

Which two topics does Setup Assistant cover?

Choose 2 answers

A.
Enabling Mobile Connect
A.
Enabling Mobile Connect
Answers
B.
Managing the Enhanced SFTP
B.
Managing the Enhanced SFTP
Answers
C.
Configuring Journey Builder
C.
Configuring Journey Builder
Answers
D.
Setting up the Data Structure
D.
Setting up the Data Structure
Answers
Suggested answer: D
Total 165 questions
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