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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 11

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Question 101

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When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

The user gets Added to a blocklist that causes an Enterprise level unsubscribe
The user gets Added to a blocklist that causes an Enterprise level unsubscribe
The user Is getting deleted from the AN Subscribers list
The user Is getting deleted from the AN Subscribers list
Data in data extensions corresponding to the customer
Data in data extensions corresponding to the customer
Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
Suggested answer: B
asked 23/09/2024
Vasuki Pramod Kara
26 questions

Question 102

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A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.

Which two settings should be selected before the admin can configure the Holdback percentage?

Choose 2 answers

Data Extension entry source
Data Extension entry source
Journey re-entry settings
Journey re-entry settings
Run Once schedule type
Run Once schedule type
Winner evaluation
Winner evaluation
Suggested answer: C, D
asked 23/09/2024
Edwin Lebron
38 questions

Question 103

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A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.

What should the admin use to get granular bounce data in bulk in a pre-defined format?

CSV download of bounce data in My Tracking
CSV download of bounce data in My Tracking
Automation Studio Tracking Extract
Automation Studio Tracking Extract
Automation Studio Query Activity
Automation Studio Query Activity
Discover Deliverability Complaint Rate Report
Discover Deliverability Complaint Rate Report
Suggested answer: B
asked 23/09/2024
Jacobo Montes
28 questions

Question 104

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A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.

Which report should be used?

Dynamic Content for Triggered Sends
Dynamic Content for Triggered Sends
Sends Account Send Summary
Sends Account Send Summary
Impression Tracking for Triggered Sends
Impression Tracking for Triggered Sends
Email Performance by Attribute
Email Performance by Attribute
Suggested answer: C
asked 23/09/2024
Chengyang Zhang
43 questions

Question 105

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Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.

What feature could be used to solicit website feedback without navigating away from the email?

CloudPage forms Content Block
CloudPage forms Content Block
Email Form Content Block
Email Form Content Block
Dynamic Content Block
Dynamic Content Block
Reference Content Block
Reference Content Block
Suggested answer: B
asked 23/09/2024
Aldrin Plata
43 questions

Question 106

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A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.

Why would the total contact count be less than the total number of contacts from all data sources?

Synchronized contacts are only counted after sending
Synchronized contacts are only counted after sending
Only active email subscriber are counted.
Only active email subscriber are counted.
Mobile subscribers are not counted as contacts.
Mobile subscribers are not counted as contacts.
There are overlapping contacts in each of the channel
There are overlapping contacts in each of the channel
Suggested answer: B
asked 23/09/2024
Jasper John Cecilio
30 questions

Question 107

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A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue?

Choose 2 answers

Change Column Delimiter to
Change Column Delimiter to
Change Character Encoding to UTF-8
Change Character Encoding to UTF-8
Select Unicode Output
Select Unicode Output
Change Format to xml
Change Format to xml
Suggested answer: B, C
asked 23/09/2024
Bill Skadden
31 questions

Question 108

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To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.

What action should be taken?

Configure the business unit data retention setting to 12 months
Configure the business unit data retention setting to 12 months
Configure the Enterprise wide default retention to one year
Configure the Enterprise wide default retention to one year
Set inactive data to be automatically cleared after one year, but is recoverable
Set inactive data to be automatically cleared after one year, but is recoverable
Apply a Row Based Retention to each data extension as it is created, set to 12 months
Apply a Row Based Retention to each data extension as it is created, set to 12 months
Suggested answer: D
asked 23/09/2024
Tym Dom
41 questions

Question 109

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Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.

How should the rest of the business units be organized?

Create child business units for each brand and nest another level of child business units for GEOs.
Create child business units for each brand and nest another level of child business units for GEOs.
Create and apply folders with naming conventions in the current account to keep track of brand assets.
Create and apply folders with naming conventions in the current account to keep track of brand assets.
Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
Create one child business unit for the other brands to share but apply folders and naming conventions.
Create one child business unit for the other brands to share but apply folders and naming conventions.
Suggested answer: B
asked 23/09/2024
Ervin Loong
45 questions

Question 110

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Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.

Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Installed Packages
Installed Packages
Data Management
Data Management
Security Settings
Security Settings
Salesforce Integration
Salesforce Integration
Suggested answer: A
asked 23/09/2024
Marcelo Severo
38 questions
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Related questions

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file. Which two settings could solve this issue? Choose 2 answers
Which two statements are correct about Send Logging? Choose 2 answers
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds. How should the admin fix the issue?
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails. Where under Setup could this be created?
Northern Trail Outfitters has a mobile app. Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders: - Customers contains information about subscribers including Email Address, First Name, Last name. - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success? Choose 3 answers
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead?
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account? Choose 2 answers