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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 11

Question list

List of questions

Question 101

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When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit. What could explain this behavior?

Question 102

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A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected. Which two settings should be selected before the

Question 103

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A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account. What should the admin use to get granular bounce data in bulk in a pre-defined format?

Question 104

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A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing. Which report should be used?

Question 105

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Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made. What feature could be used to solicit website feedback

Question 106

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A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts,

Question 107

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A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names ap

Question 108

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To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months. What action should be taken?

Question 109

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Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for se

Question 110

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Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Related questions

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?

Northern Trail Outfitters has a mobile app. Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user? Choose 2 answers

Which two statements are correct about Send Logging? Choose 2 answers

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders: - Customers contains information about subscribers including Email Address, First Name, Last name. - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account? Choose 2 answers

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced?

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send. Which feature would the admin use to meet this requirement?

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Question 101

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

The user gets Added to a blocklist that causes an Enterprise level unsubscribe

The user Is getting deleted from the AN Subscribers list

Data in data extensions corresponding to the customer

Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

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Question 102

A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.

Which two settings should be selected before the admin can configure the Holdback percentage?

Choose 2 answers

Data Extension entry source

Journey re-entry settings

Run Once schedule type

Winner evaluation

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Question 103

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.

What should the admin use to get granular bounce data in bulk in a pre-defined format?

CSV download of bounce data in My Tracking

Automation Studio Tracking Extract

Automation Studio Query Activity

Discover Deliverability Complaint Rate Report

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Question 104

A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.

Which report should be used?

Dynamic Content for Triggered Sends

Sends Account Send Summary

Impression Tracking for Triggered Sends

Email Performance by Attribute

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Question 105

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.

What feature could be used to solicit website feedback without navigating away from the email?

CloudPage forms Content Block

Email Form Content Block

Dynamic Content Block

Reference Content Block

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A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.

Why would the total contact count be less than the total number of contacts from all data sources?

Synchronized contacts are only counted after sending

Only active email subscriber are counted.

Mobile subscribers are not counted as contacts.

There are overlapping contacts in each of the channel

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Question 107

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue?

Choose 2 answers

Change Column Delimiter to

Change Character Encoding to UTF-8

Select Unicode Output

Change Format to xml

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Question 108

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.

What action should be taken?

Configure the business unit data retention setting to 12 months

Configure the Enterprise wide default retention to one year

Set inactive data to be automatically cleared after one year, but is recoverable

Apply a Row Based Retention to each data extension as it is created, set to 12 months

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Question 109

Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.

How should the rest of the business units be organized?

Create child business units for each brand and nest another level of child business units for GEOs.

Create and apply folders with naming conventions in the current account to keep track of brand assets.

Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

Create one child business unit for the other brands to share but apply folders and naming conventions.

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Question 110

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.

Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Installed Packages

Data Management

Security Settings

Salesforce Integration

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Total 165 questions

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