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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 10

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Question 91

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A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

Subscriber Key
Subscriber Key
Contact ID
Contact ID
Member Record
Member Record
Data Extensions
Data Extensions
Suggested answer: A
asked 23/09/2024
hamza reza
49 questions

Question 92

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Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

• Number of Sends

• Delivery Rate

• Overall Bounce Rate

• Block Bounce Rate

• Open Rate

• Click Rate

• Complaint Rate

• Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Campaign Email Tracking Report
Campaign Email Tracking Report
Email Performance Over Time Report
Email Performance Over Time Report
Email Send Report
Email Send Report
Account Send Summary Report
Account Send Summary Report
Suggested answer: D
asked 23/09/2024
Arun Samuel
41 questions

Question 93

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Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.

What two roles, custom or standard, could be assigned to this user to meet the requirement?

Choose 2 answers

Marketing Cloud Channel Manager
Marketing Cloud Channel Manager
Marketing Cloud Email Marketing Manager
Marketing Cloud Email Marketing Manager
Marketing Cloud Regional or Local Administrator
Marketing Cloud Regional or Local Administrator
Marketing Cloud Administrator
Marketing Cloud Administrator
Suggested answer: B, C
asked 23/09/2024
Mohammed Hamid
46 questions

Question 94

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Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.

How should they accomplish this?

Create separate folders and add permissions
Create separate folders and add permissions
Create a shared data extension
Create a shared data extension
Update data extension object level permissions
Update data extension object level permissions
Create a new business unit
Create a new business unit
Suggested answer: C
asked 23/09/2024
CRISTIAN FONSECA
38 questions

Question 95

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Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

Select one of the Predictive Algorithms then click Deploy
Select one of the Predictive Algorithms then click Deploy
Click Deploy and results are available immediately
Click Deploy and results are available immediately
Select the channels (Emails, Push, SMS) to report on then click Activate
Select the channels (Emails, Push, SMS) to report on then click Activate
Click Activate and wait for an email notification
Click Activate and wait for an email notification
Suggested answer: A
asked 23/09/2024
Freddy KUBIAK
49 questions

Question 96

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A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

Which functionality would allow this?

Parameter Manager
Parameter Manager
Web and Mobile Analytics
Web and Mobile Analytics
Advertising Studio
Advertising Studio
Personalization Builder
Personalization Builder
Suggested answer: A
asked 23/09/2024
San Min Oo
40 questions

Question 97

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Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

IP Allowlist
IP Allowlist
Field Level Encryption
Field Level Encryption
Advanced Audit Trail
Advanced Audit Trail
Single Sign on Authentication
Single Sign on Authentication
Suggested answer: A
asked 23/09/2024
Mustapha Amine Atmani
46 questions

Question 98

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A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

AMPscript for Marketing Cloud
AMPscript for Marketing Cloud
Parameter Manager
Parameter Manager
Google Analytics 360
Google Analytics 360
Marketing Cloud Connect
Marketing Cloud Connect
Suggested answer: B
asked 23/09/2024
Alexander Castro
42 questions

Question 99

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Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.

At which level should the utm_campaign value be configured?

Subscriber
Subscriber
Link
Link
Email
Email
Account
Account
Suggested answer: C
asked 23/09/2024
Nicholas Roy
43 questions

Question 100

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A Marketing Cloud admin to create custom roles for their business process.

What should be taken into consideration to accomplish this?

Custom roles can only be edited by the user who created the role initially.
Custom roles can only be edited by the user who created the role initially.
Custom roles are only available within the business in which they were created.
Custom roles are only available within the business in which they were created.
Custom roles are available on their Marketing Cloud account.
Custom roles are available on their Marketing Cloud account.
Custom roles override an individual user’s granular permission assignments.
Custom roles override an individual user’s granular permission assignments.
Suggested answer: D
asked 23/09/2024
SOKLENG SUN
33 questions
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