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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 10

List of questions

Question 91

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

Subscriber Key

Contact ID

Member Record

Data Extensions

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Suggested answer: A

asked 23/09/2024

hamza reza

54 questions

Question 92

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

• Number of Sends

• Delivery Rate

• Overall Bounce Rate

• Block Bounce Rate

• Open Rate

• Click Rate

• Complaint Rate

• Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Campaign Email Tracking Report

Email Performance Over Time Report

Email Send Report

Account Send Summary Report

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Question 93

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.

What two roles, custom or standard, could be assigned to this user to meet the requirement?

Choose 2 answers

Marketing Cloud Channel Manager

Marketing Cloud Email Marketing Manager

Marketing Cloud Regional or Local Administrator

Marketing Cloud Administrator

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Question 94

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.

How should they accomplish this?

Create separate folders and add permissions

Create a shared data extension

Update data extension object level permissions

Create a new business unit

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Question 95

Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

Select one of the Predictive Algorithms then click Deploy

Click Deploy and results are available immediately

Select the channels (Emails, Push, SMS) to report on then click Activate

Click Activate and wait for an email notification

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Suggested answer: A

asked 23/09/2024

Freddy KUBIAK

58 questions

Question 96

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

Which functionality would allow this?

Parameter Manager

Web and Mobile Analytics

Advertising Studio

Personalization Builder

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Suggested answer: A

asked 23/09/2024

San Min Oo

49 questions

Question 97

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

IP Allowlist

Field Level Encryption

Advanced Audit Trail

Single Sign on Authentication

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Suggested answer: A

asked 23/09/2024

Mustapha Amine Atmani

55 questions

Question 98

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

AMPscript for Marketing Cloud

Parameter Manager

Google Analytics 360

Marketing Cloud Connect

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Question 99

Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message.

At which level should the utm_campaign value be configured?

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Question 100

A Marketing Cloud admin to create custom roles for their business process.

What should be taken into consideration to accomplish this?

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Total 165 questions

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Question

Case Study

Question 91 (0)

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use th

Question 92 (0)

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of

Question 93 (0)

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations

Question 94 (0)

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales

Question 95 (0)

Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Sc

Question 96 (0)

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails. Which functionality would allow this?

Question 97 (0)

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account. Which feature would NTO enable to assist in reducing threats from malicious API attacks?

Question 98 (0)

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio. Which solution should the admin suggest?

Question 99 (0)

Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message. At which level should the ut

Question 100 (0)

A Marketing Cloud admin to create custom roles for their business process. What should be taken into consideration to accomplish this?

Related questions

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file. Which two settings could solve this issue? Choose 2 answers

Which two statements are correct about Send Logging? Choose 2 answers

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?

A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds. How should the admin fix the issue?

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails. Where under Setup could this be created?

Northern Trail Outfitters has a mobile app. Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders: - Customers contains information about subscribers including Email Address, First Name, Last name. - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers

Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success? Choose 3 answers

A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead?

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account? Choose 2 answers

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