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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 8

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A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension.

Separated into two different data extensions.

Which workflow should meet these requirements?

A.
Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
A.
Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answers
B.
Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B.
Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answers
C.
File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C.
File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answers
D.
File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
D.
File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Answers
Suggested answer: B

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?

Choose 2 answers

A.
Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
A.
Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
Answers
B.
The consultant should enable deep linking in Marketing Cloud Connect configuration.
B.
The consultant should enable deep linking in Marketing Cloud Connect configuration.
Answers
C.
The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
C.
The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
Answers
D.
Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
D.
Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
Answers
Suggested answer: A, B

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.

Which three items will Validate check in an email message?

Choose 3 answers

A.
Each content area specified in a dynamic content rule exists.
A.
Each content area specified in a dynamic content rule exists.
Answers
B.
Words or phrases used may trigger spam filters.
B.
Words or phrases used may trigger spam filters.
Answers
C.
Grammar and spelling in the email text is correct.
C.
Grammar and spelling in the email text is correct.
Answers
D.
Correct syntax is used on any AMPScript in the email's code.
D.
Correct syntax is used on any AMPScript in the email's code.
Answers
E.
Personalization strings map to attributes or data extension fields
E.
Personalization strings map to attributes or data extension fields
Answers
Suggested answer: A, D, E

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:

- Use SmartCapture forms to write data into event registration data extensions.

- Cross-reference the records in each registration data extension with corresponding invitation email sends.

- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.

Which skill is needed to build an efficient solution?

A.
AMPscript
A.
AMPscript
Answers
B.
SQL
B.
SQL
Answers
C.
HTML
C.
HTML
Answers
D.
CSS
D.
CSS
Answers
Suggested answer: A

How are publication lists used in the Marketing Cloud?

A.
To send communication to all subscribers, regardless of opt -in status.
A.
To send communication to all subscribers, regardless of opt -in status.
Answers
B.
To manage subscribers in guided and triggered email sends.
B.
To manage subscribers in guided and triggered email sends.
Answers
C.
To build dynamic content rules by subscriber type.
C.
To build dynamic content rules by subscriber type.
Answers
D.
To allow subscribers to opt-down/out instead of unsubscribing from all.
D.
To allow subscribers to opt-down/out instead of unsubscribing from all.
Answers
Suggested answer: D

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A.
A file drop automation to send emails to customers who have made a purchase.
A.
A file drop automation to send emails to customers who have made a purchase.
Answers
B.
A user -initiated message to send an email to customers who made a purchase daily.
B.
A user -initiated message to send an email to customers who made a purchase daily.
Answers
C.
A scheduled automation to send emails to customers who made a purchase daily.
C.
A scheduled automation to send emails to customers who made a purchase daily.
Answers
D.
A triggered message to send an email as soon as a customer completes a purchase.
D.
A triggered message to send an email as soon as a customer completes a purchase.
Answers
Suggested answer: D

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A.
Overwrite
A.
Overwrite
Answers
B.
Add Only
B.
Add Only
Answers
C.
Add/Update
C.
Add/Update
Answers
D.
Update Only
D.
Update Only
Answers
Suggested answer: C

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers

A.
Open and click activity are tracked in either version.
A.
Open and click activity are tracked in either version.
Answers
B.
The email will avoid detection by various SPAM filters.
B.
The email will avoid detection by various SPAM filters.
Answers
C.
An auto-generated text version will be sent with your HTML email.
C.
An auto-generated text version will be sent with your HTML email.
Answers
D.
A custom text version will be sent with your HTML email.
D.
A custom text version will be sent with your HTML email.
Answers
Suggested answer: A, C

What functionality is contained in Journey Builder that does not exist in Automation Studio?

A.
Native execution of a Server-side JavaScript activity.
A.
Native execution of a Server-side JavaScript activity.
Answers
B.
The option to convert a qualified Lead to a Contact.
B.
The option to convert a qualified Lead to a Contact.
Answers
C.
Flexibility to wait based on duration or a specific time.
C.
Flexibility to wait based on duration or a specific time.
Answers
D.
The ability to send an email to a Salesforce audience.
D.
The ability to send an email to a Salesforce audience.
Answers
Suggested answer: B

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date.

A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A.
Import File Activity > three Send Activities to the master data extension.
A.
Import File Activity > three Send Activities to the master data extension.
Answers
B.
Three Send Activities to the master data extension.
B.
Three Send Activities to the master data extension.
Answers
C.
Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
C.
Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
Answers
D.
Three Filter Activities > three Send Activities to the filtered audiences.
D.
Three Filter Activities > three Send Activities to the filtered audiences.
Answers
Suggested answer: D
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