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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 17

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A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.

Which feature would the admin use to meet this requirement?

A.
Tokenized Sending
A.
Tokenized Sending
Answers
B.
List Sending
B.
List Sending
Answers
C.
Field Level Encryption.
C.
Field Level Encryption.
Answers
D.
Distributed Marketing Sends.
D.
Distributed Marketing Sends.
Answers
Suggested answer: A

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.

Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A.
Content Creator and Marketing Cloud Viewer
A.
Content Creator and Marketing Cloud Viewer
Answers
B.
Analyst and Marketing Cloud Viewer
B.
Analyst and Marketing Cloud Viewer
Answers
C.
Data Manager and Analyst
C.
Data Manager and Analyst
Answers
Suggested answer: C

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete this request?

A.
Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
A.
Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
Answers
B.
Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
B.
Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
Answers
C.
Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
C.
Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
Answers
Suggested answer: A

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

What feature should be used?

A.
Distributed Sending
A.
Distributed Sending
Answers
B.
Distributed Marketing
B.
Distributed Marketing
Answers
C.
Marketing Cloud Connect
C.
Marketing Cloud Connect
Answers
Suggested answer: C

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.

Which Marketing Cloud capability allows for secure transmission of the email address?

A.
CloudPagesURL AMPscript function
A.
CloudPagesURL AMPscript function
Answers
B.
Web Analytics Connector
B.
Web Analytics Connector
Answers
C.
Link Wrapping
C.
Link Wrapping
Answers
Suggested answer: A

Explanation:


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