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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 7

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List of questions

Question 61

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What storage model should be used if a subscriber has more than one value for an attribute?

Question 62

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Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increa

Question 63

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A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in

Question 64

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Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes. Which two actions

Question 65

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An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision sp

Question 66

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A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past

Question 67

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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site i

Question 68

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A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products. The data extensions contain the following information: - Orders: OrderId,

Question 69

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Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this withi

Question 70

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A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data

Related questions

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?

Northern Trail Outfitters has a mobile app. Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user? Choose 2 answers

Which two statements are correct about Send Logging? Choose 2 answers

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders: - Customers contains information about subscribers including Email Address, First Name, Last name. - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account? Choose 2 answers

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced?

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send. Which feature would the admin use to meet this requirement?

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Question 61

What storage model should be used if a subscriber has more than one value for an attribute?

Profile Attribute

Data Extensions

Publication Lists

Lists

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Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

Products purchased from a competitor.

Number of items per order.

Channel preference of customers.

Last purchase date

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Question 63

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

AMPscript conditional against the Gender field

AMPscriptlookupRows functions

A/B Test content type

Dynamic Content Wizard

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Question 64

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take in order to create Send Classifications?

Choose 2 answers

Define a Sender Profile.

Define a Subscriber -specific From Name.

Define custom Reply Mail Management.

Define a Delivery Profile.

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Question 65

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.

The Company collects the following information:

- Customer data (email address, first name, last name...).

- Event registration (email address, event ID, event name, event type, venue ID...).

- Venue details (venue ID, venue name, venue address...).

- Payment details (email address, event ID, total paid...).

The Company does not want to link everything in Contact Builder.

Which are the two data sources that must be incorporated inside Contact Builder?

Choose 2 answers.

Customer Data

Event Registration

Venue Details

Payment Details

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Question 66

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.

Individuals should only be allowed to enter once, and the winner will be selected randomly.

All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.

Which two components are appropriate for this solution?

Choose 2 answers

Microsite with Web Collect to store entrants on a data extension.

Microsite with Smart Capture to store entrants on a data extension.

Send Email Activity with a link to a subscription center.

Data Extension with double opt-in status defined.

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Question 67

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.

What action should NTO take?

Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

Create a user-initiated message to logged-in customers to send once the website is restored.

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

Create and send an apology email that includes a discount for a future purchase to all customers

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Question 68

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.

The data extensions contain the following information:

- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal

- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount

- Products: ProductId, SKU, Name, Description, Cost, Price

Which two actions should be taken in Data Designer?

Choose 2 answers

Create a one-to-one relationship between the contact record and Order Details.

Create a one -to -many relationship between Orders and Order_Details.

Create a one-to-one relationship between Orders and Order_Details.

Create a one-to-one relationship between Order_Details and Products.

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Question 69

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

Create three distinct Attribute Groups that link each data extension directly to Contacts.

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

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Question 70

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

Which two actions should the implementation Consultant recommend?

Choose 2 answers.

Use Data Designer to link student and alumni data to the contact record.

Create an Import Activity to import alumni data into Salesforce Report.

Create list attributes to store student data from the Sales Cloud.

Use Synchronized Data Sources to data from the Sales Cloud.

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Total 165 questions