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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 15

Question list

List of questions

Question 141

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Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are

Question 142

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Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

Question 143

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A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials. Which security setting would control this behavior?

Question 144

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A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud. What are the effects of the click to the s

Question 145

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A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and signi

Question 146

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A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin wi

Question 147

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Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

Question 148

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Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs. Which bounce type would be indicative of the ISPs view of NTO’

Question 149

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A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?

Question 150

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What should be confirmed to ensure Journey Builder directs the subscribers correctly?

Related questions

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?

Northern Trail Outfitters has a mobile app. Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user? Choose 2 answers

Which two statements are correct about Send Logging? Choose 2 answers

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders: - Customers contains information about subscribers including Email Address, First Name, Last name. - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account? Choose 2 answers

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced?

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send. Which feature would the admin use to meet this requirement?

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Question 141

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.

Why could this be the case?

MobilePush was enabled by mistake, which consumes Super Messages when not in use.

Each email consumes five super messages when sending below a certain threshold.

The majority of NTO’s subscriber base is in the United States.

A multiplier is applied to each SMS message based on the destination country

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Question 142

Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

Google Analytics 360

Collect Tracking code

Conversion Tracking

Web & Mobile Analytics

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Question 143

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.

Which security setting would control this behavior?

Select ‘Identity Verification’

Select ‘Enable Audit Trail Data Collection’

Deselect ‘Exclude API Users From Password Expiration’

Deselect ‘Enable Username and Password for Web Services’

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Question 144

A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

What are the effects of the click to the subscriber’s status?

Status is changed to Active and the bounce count is unchanged

Status is changed to Held for 72 hours and the bounce count is set to Zero

Status remains as Bounced the bounce count is unchanged

Status is changed to Active and the bounce count is set to Zero

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Question 145

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

Contact data in sendable data extensions

Contact data in non-sendable extensions

Contact-specific data at the job level

General tracking data at the job level

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Question 146

A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.

How should the admin fix the issue?

Use the exact filename used for the trigger in the import File Activity

Make sure the file is placed on the correct subfolder within the SFTP

Make sure the filename has a date stamp to avoid duplication

Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

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