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Salesforce Certified Marketing Cloud Administrator (CRT-250) Practice Test - Questions Answers, Page 13

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Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.

Which feature should be used to create a survey form?

A.
MobileConnect
A.
MobileConnect
Answers
B.
Content Builder
B.
Content Builder
Answers
C.
Smart Capture
C.
Smart Capture
Answers
D.
Profile Center
D.
Profile Center
Answers
Suggested answer: C

Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy?

Choose 2 answers

A.
Time Between Send and Engagement
A.
Time Between Send and Engagement
Answers
B.
Email Performance by Device
B.
Email Performance by Device
Answers
C.
Email Sending Performance Report
C.
Email Sending Performance Report
Answers
D.
Deliverability Complaint Rate
D.
Deliverability Complaint Rate
Answers
Suggested answer: B, C

Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.

What feature should be recommended?

A.
Einstein AI
A.
Einstein AI
Answers
B.
Interaction Studio
B.
Interaction Studio
Answers
C.
Datorama
C.
Datorama
Answers
D.
Google Marketing Platform
D.
Google Marketing Platform
Answers
Suggested answer: C

Northern Trail Outfitters just purchased Marketing Cloud.

Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?

Choose 3 answers

A.
Creating users and assigning roles which meet their job functions
A.
Creating users and assigning roles which meet their job functions
Answers
B.
Creating a SMS message and sending a mobile campaign
B.
Creating a SMS message and sending a mobile campaign
Answers
C.
Classifying sends and defining parameters for email sends
C.
Classifying sends and defining parameters for email sends
Answers
D.
Building the data structure used to store audience information
D.
Building the data structure used to store audience information
Answers
E.
Importing data into contacts using the Data Loader
E.
Importing data into contacts using the Data Loader
Answers
Suggested answer: A, C, D

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

A.
Image URLS are wrapped with the appropriate brand URL
A.
Image URLS are wrapped with the appropriate brand URL
Answers
B.
The out-of-the-box profile center will display NTO branding
B.
The out-of-the-box profile center will display NTO branding
Answers
C.
A different click domain can be used for each brand
C.
A different click domain can be used for each brand
Answers
D.
A Dedicated IP is automatically warmed up
D.
A Dedicated IP is automatically warmed up
Answers
Suggested answer: A

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

A.
Image URLS are wrapped with the appropriate brand URL
A.
Image URLS are wrapped with the appropriate brand URL
Answers
B.
The out-of-the-box profile center will display NTO branding
B.
The out-of-the-box profile center will display NTO branding
Answers
C.
A different click domain can be used for each brand
C.
A different click domain can be used for each brand
Answers
D.
A Dedicated IP is automatically warmed up
D.
A Dedicated IP is automatically warmed up
Answers
Suggested answer: A

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.

What should the admin do to prevent the prefix from deploying in live sends?

A.
Use Proof instead of [PREVIEW]
A.
Use Proof instead of [PREVIEW]
Answers
B.
Add [PREVIEW] to the subject line validation list
B.
Add [PREVIEW] to the subject line validation list
Answers
C.
Require several campaign approvals
C.
Require several campaign approvals
Answers
D.
Wrap the subject line with AMPscript
D.
Wrap the subject line with AMPscript
Answers
Suggested answer: B

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.

Which network(s) support lookalike audiences directly from Advertising Studio?

A.
Facebook and Twitter
A.
Facebook and Twitter
Answers
B.
Facebook
B.
Facebook
Answers
C.
Google and Facebook
C.
Google and Facebook
Answers
D.
Twitter
D.
Twitter
Answers
Suggested answer: A

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.

Which two filtering options could be used when configuring the Contact synced object?

Choose 2 answers

A.
Select all records which have opened an email in the past six months
A.
Select all records which have opened an email in the past six months
Answers
B.
Select all records with an email address
B.
Select all records with an email address
Answers
C.
Select all records which are active in All Subscribers
C.
Select all records which are active in All Subscribers
Answers
D.
Select all records where HasOptedOutofEmail is FALSE
D.
Select all records where HasOptedOutofEmail is FALSE
Answers
Suggested answer: B, C

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.

How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?

A.
Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
A.
Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
Answers
B.
Use a third-party system to identify and delete duplicate Contact Keys.
B.
Use a third-party system to identify and delete duplicate Contact Keys.
Answers
C.
Strategically control the Contact Key values and tie records together across channels using this key.
C.
Strategically control the Contact Key values and tie records together across channels using this key.
Answers
D.
Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
D.
Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
Answers
Suggested answer: C
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