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Question 67 - Certified Marketing Cloud Administrator (CRT-250) discussion

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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.

What action should NTO take?

A.
Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
Answers
A.
Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
B.
Create a user-initiated message to logged-in customers to send once the website is restored.
Answers
B.
Create a user-initiated message to logged-in customers to send once the website is restored.
C.
Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answers
C.
Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D.
Create and send an apology email that includes a discount for a future purchase to all customers
Answers
D.
Create and send an apology email that includes a discount for a future purchase to all customers
Suggested answer: B
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asked 23/09/2024
Tudor Voicu
34 questions
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