During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
• Contact records will be augmented by relational data tables via Contact Builder.
• The customer data file will contain 5M records with 40+ attributes.
• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
• A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

Question

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.

• Contact records will be augmented by relational data tables via Contact Builder.

• The customer data file will contain 5M records with 40+ attributes.

• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.

• A customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

Enrique Villegas · Accepted Answer

Data extensions are necessary for Contact Builder

Enrique Villegas · Answer

Data extensions allow for add/update Import activity.

Enrique Villegas · Answer

Data extensions can store HTML code as an attribute.

Enrique Villegas · Answer

Data extensions support Customer ID to be used as Subscriber Key.

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