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Question 106 - Certified Marketing Cloud Administrator (CRT-250) discussion
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
A.
Synchronized contacts are only counted after sending
B.
Only active email subscriber are counted.
C.
Mobile subscribers are not counted as contacts.
D.
There are overlapping contacts in each of the channel
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