Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

Question

Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrell a. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.

How should the rest of the business units be organized?

Ervin Loong · Accepted Answer

Create and apply folders with naming conventions in the current account to keep track of brand assets.

Ervin Loong · Answer

Create child business units for each brand and nest another level of child business units for GEOs.

Ervin Loong · Answer

Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

Ervin Loong · Answer

Create one child business unit for the other brands to share but apply folders and naming conventions.

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