A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

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Miguel Sartori · Accepted Answer

Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

Miguel Sartori · Answer

Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)

Miguel Sartori · Answer

Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

Miguel Sartori · Answer

marketing cloud Personalization uses third party software to match anonymous and known identities

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