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Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test - Questions Answers

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What two features of interaction studio have functionality to perform an A/B testing?

A.
Templates
A.
Templates
Answers
B.
Campaigns
B.
Campaigns
Answers
C.
Segments
C.
Segments
Answers
D.
Recipes
D.
Recipes
Answers
Suggested answer: B, C

What are the three types of mobile campaigns a business user can create in IS?

A.
JSON Data A
A.
JSON Data A
Answers
B.
In-App Notification
B.
In-App Notification
Answers
C.
Browser Notification
C.
Browser Notification
Answers
D.
SMS Text Message
D.
SMS Text Message
Answers
E.
Push Message
E.
Push Message
Answers
Suggested answer: B, E

What two features of interaction studio can be used in an open-time email campaign?

A.
Promotion
A.
Promotion
Answers
B.
Attribute
B.
Attribute
Answers
C.
Survey
C.
Survey
Answers
D.
Recipe
D.
Recipe
Answers
Suggested answer: A, D

What are the components of an interaction studio web campaign? [check]

A.
Email capture, homepage, and product requisite
A.
Email capture, homepage, and product requisite
Answers
B.
Experience, template, and content Zone
B.
Experience, template, and content Zone
Answers
C.
Configured recipe, visitor profile, and content window
C.
Configured recipe, visitor profile, and content window
Answers
D.
Affinity, infobard and attribution window
D.
Affinity, infobard and attribution window
Answers
Suggested answer: B

What three things does a developer code in web template?

A.
Campaign qualification rules
A.
Campaign qualification rules
Answers
B.
HTML and CSS for controlling appearance
B.
HTML and CSS for controlling appearance
Answers
C.
Client side instructions for rendering
C.
Client side instructions for rendering
Answers
D.
Set the control group percentage
D.
Set the control group percentage
Answers
E.
Defining what can be configured in a campaign
E.
Defining what can be configured in a campaign
Answers
Suggested answer: B, C

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A.
A/B testing
A.
A/B testing
Answers
B.
Rule based testing
B.
Rule based testing
Answers
C.
Time based testing
C.
Time based testing
Answers
D.
Variation testing
D.
Variation testing
Answers
Suggested answer: B

What qualifies a web visitor to see any experience of a web campaign?

A.
Campaign tracking rules
A.
Campaign tracking rules
Answers
B.
Einstein Next Best Action
B.
Einstein Next Best Action
Answers
C.
Einstein Recipe Ingredients
C.
Einstein Recipe Ingredients
Answers
D.
Email campaign rules
D.
Email campaign rules
Answers
Suggested answer: C

How does a developer share web templates from one dataset to another?

A.
Deployment manager
A.
Deployment manager
Answers
B.
Copy
B.
Copy
Answers
C.
Download to zip file, upload zip file
C.
Download to zip file, upload zip file
Answers
D.
Clone
D.
Clone
Answers
Suggested answer: C

How does IS define web template?

A.
A repeatable framework used to create a web campaign
A.
A repeatable framework used to create a web campaign
Answers
B.
A google Chrome Extension
B.
A google Chrome Extension
Answers
C.
The events and behavior of what will be captured on the websites
C.
The events and behavior of what will be captured on the websites
Answers
D.
An area on your site that a developer has configured.
D.
An area on your site that a developer has configured.
Answers
Suggested answer: A

The sitemap provides the functionality that enables IS to identify which three items?

A.
Page types
A.
Page types
Answers
B.
content zones
B.
content zones
Answers
C.
attributes
C.
attributes
Answers
D.
campaign
D.
campaign
Answers
E.
Templates
E.
Templates
Answers
Suggested answer: A, B, C
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