How does Guardian determine the expected range for a given metric?

Guardian queries the Data warehouse to establish logical the expected ranges

Guardian uses continuous machine learning to set predict the expected range

Guardian comes with pre-built ranges for each metric, which cannot be configured

Guardian uses upper and lower bounds set by the user for each metric.

Guardian queries the Data warehouse to establish logical the expected ranges

Where can a developer access pre-built Global Templates?

Templates menu under the web Campaign menu in the U

View List Template option in the Launcher

From the Templates list when building a campaign

From code examples in developer docs

Templates menu under the web Campaign menu in the U

Which three components of a server side campaign must be coded by a developer?

Tracking of campaign statisticsd

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

Increase in organic search ranking

Increase in first time visitors

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

64 total between filters and goals

300 total between filters and goals

64 total between filters and goals

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

The option to include all custom fields on a segment export

The option to exclude anonymous fields on a segment export

The option to include all custom fields on a segment export

The option to include built-in fields on a segment export

The option to send segment data to Marketing Cloud

What are the components of an Marketing Cloud Personalization web campaign?

Experience, template, and content zone

Email capture, homepage, and product requisite

Affinity, infobar, and attribution window

Configured recipe, visitor profile, and content window

Experience, template, and content zone

Which global template do you select and customize to provide product recommendations on the homepage?

Einstein Product Recommendations

Einstein Content Recommendations

How are anonymous visitors tracked?

Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.

Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.

The customer must assign a unique alphanumeric identifier using a first-party cookie.

The browser assigns a 3rd party cookie

Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.

Which two options are valid use cases for a segment?Choose 2 answers

Identifying users who viewed a YouTube advertising campaign

Identifying users who have purchased a certain value in a specified time period

Identifying users who viewed a YouTube advertising campaign

Identifying users who have purchased a certain value in a specified time period

Identifying users for activation within an integrated Demand Side Platform

Identifying users who abandoned a shopping cart today

Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test 3

Spam

Selling illegal goods, money scams etc.

Hate Speech

Serious attack on a group.

Harassment and bullying

Harassing an individual (including doxing)

Harmful activities

Threatening or glorifying violence or serious harm, including self-harm

Adult content (Consensual)

Nudity/Sexual content

Sexual exploitation and abuse (child safety)

Sexually explicit or suggestive imagery or writing involving minors

Sexual exploitation and abuse (adults and animals)

Sexually explicit or suggestive imagery or writing involving non-consenting adults or non-humans

Plagiarism

Reusing content without attribution (link and blockquotes)

Poorly written

Not in English or has very bad formatting, grammar, and spelling

Inappropriate credential

Author's credential is offensive, spam, or impersonation

Other

Ex. Illegal content, incomplete question...

Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Test 3

Question

Salesforce Certified Marketing Cloud Personalization Accredited Professional Practice Tests

Practice Tests